We need your help refining a fishing logo for our media property!

Contest details:
Gold

  • Contest holder: Jay CK
  • Category: Logo design
  • Total budget: € 399.00
  • Start date : 20-02-2016 14:58
  • Ending date : 27-02-2016 14:57
  • Status : Ended
  • Required formats: jpg,ai,pdf
  • Relevant files: None
  • Available languages:
  • Number of designs: 51
  • Response rate:
    low high

Needs:

The current Target Walleye logo is attached. What I like about the current logo:
- the target symbol
- the texture (not necessary though)
- the colors because they symbolize that geographic area
- the fish hook incorporated into the W, though I don't love the font

What I don't like about the current logo:
- the font
- the spacing between the T and A and W and A looks off
- it's unexciting

Changes I am looking for:

a) a cleaner look overall.

b) the T in Target should have the vertical element rise above the horizontal part, like a Christian cross

c) a walleye silhouette or something like that incorporated over the target, so that would symbolize "target walleye" without the words needed

d) a Target Ice version of the logo in an ice blue, with the target looking like an ice hole (photo attached). The same fish silhouette can be used.

Company description:

Target Walleye is a media property that covers fishing for walleye (a type of fish) and ice fishing in North America. Half the year -- when there's no ice -- walleye fishing is the subject. The other half of the year -- when lakes are iced over in winter -- it covers ice fishing.

Target group:

Sports in North America

Colors, favourites and other requirements

The same colors as now or similar ones

Social Network