Logo and visual identity for a sneaker brand

Start date: 19-07-2016

Ending date: 02-08-2016

Total budget: € 319.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Brand name is Möbius; Now I need a strong & modern logo and visuals to launch a new sneaker brand.

Brand concept: launch a new brand giving rebirth and 2nd life to "garbage".
1st step : launch casual sneaker (to wear in city) using old car tyre as sole.
2nd step : develop t-shirt or others using plastic recycling etc.

Positionning: fashion / design, middle high market ; quality product in leather, inside and insole in leather, quality details.
Distribution : web and concept-stores

Logo must be modern and very strong, very visual (I don't want a powerpoint logo). I want a strong element to be used as a monogramm (as a letter or graphic element). Link to recycling is not mandatory.

From this logo I also need all brand identity to be used for communication, website, cards, etc.

Attached:
Picture of a sample developed to give you an idea (shoe design will be a lot different).
Moodboard

Company description


Target group


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Colors, favourites and other requirements


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Designer: Rusty_Saffir Rusty_Saffir
logo_stationery-rusty-saffir-Jtdt35DE

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logo_stationery-rusty-saffir-osjgF0rY

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Rusty_SaffirRusty_Saffir

Hi,

Here is a new Design concept.
Let me know your views.

Awaiting your response.

Kind Creative Regards,
Rusty

abarboteauabarboteau

It looks like a super hero or something
Letters form are not what i am looking for

Rusty_SaffirRusty_Saffir

:-)
Very Well Sir!
Let's see if any thing else comes in mind, shall upload it, else you have a full army of designers at your disposal. :-)

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logo_stationery-rusty-saffir-ne6EdG5Y

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logo_stationery-rusty-saffir-fRSjIXhI

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abarboteauabarboteau

I am not sure about the ¨: it lookks like eyes, so weird. Arrows: not sure as well. Does not look very modern and so

Rusty_SaffirRusty_Saffir

:-) Alright than,

Let's see if something else comes in mind shall design and upload it.

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logo_stationery-rusty-saffir-9V6t1CWe

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Rusty_SaffirRusty_Saffir

Hello Sir,

Here is a new design proposal.
Let me know your views.

Kind Creative Regards,
Rusty

abarboteauabarboteau

Hello,
I think logo is too complex. I want someting very light, with not too many elements

Rusty_SaffirRusty_Saffir

Hi,

Have made it simple and without many elements,
Have a sneak at the sneaker logo :-)

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logo_stationery-rusty-saffir-dX0Wao6a

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Rusty_SaffirRusty_Saffir

Here is the updated version as per your feedback.

abarboteauabarboteau

Finally it does not work like this. I don't know what you think about it

Rusty_SaffirRusty_Saffir

Well, it looks nice, just the two dots do not go with it so I had tried to give it some look.

My personal favourite is with the Destortion letter M along with these arrows. And Brand is what we make it ... :-) once the product is liked by masses than even if you use just a circle as your symbol for Logo it will work just fine. :-)

abarboteauabarboteau

I do agree. I will work with my artistic advisor about all proposals; I think destructured letters can be nice

Rusty_SaffirRusty_Saffir

Very Well Sir,

Once you have finialised and decided what you need, let me know so than I can work further and provide you with presentations of the designs accordingly.

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logo_stationery-rusty-saffir-PJgu5d8S

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abarboteauabarboteau

I want to keep it simple, with no too many information to understand. As below, maybe a Ö with arrows on sides would be sufficient

Rusty_SaffirRusty_Saffir

sure just a moment shall upload it for your visualisation

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logo_stationery-rusty-saffir-OhNBHkkS

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Rusty_SaffirRusty_Saffir

Hello Sir,

Here is the Developed concept with the Ö monogram with a look of an determined owl. Also have develope the look of the arrows providing them the feel of tire sole along with the motion and recycle concept.
Also have provided a kind of mood board for the monogram developed.

Awaiting your response and feedback,

Kind Creative Regards,
Rusty

abarboteauabarboteau

Well Rusty, I have to admit that I do not see the link between owl and sneakers. However, I think the idea of Ö with arrows on sides may be interesting as a logo. Maybe there is something to do with it

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logo_stationery-rusty-saffir-gAidDXUm

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abarboteauabarboteau

I like the idea to have letters "destructured" as your proposal. On the other hand M letters to be used as monogram is maby not the strongest (compare to ö). I think also that arrow is a bit too simple

Rusty_SaffirRusty_Saffir

Very Well,
What do you think about the concept of Mobius strip to be used as monogram. how would like that concept. Like the infinity symbol

abarboteauabarboteau

I am not sure mobius strip can be used as monogram. I want link with recycling to be very light in this brand. This is the case with arrow you used. But then, maybe you can find a solution using möbius strip as monogram. As I want something strong and differential for monogram I was thinking of using letter Ö that is uncommon

Rusty_SaffirRusty_Saffir

So shall work on your concept of letter Ö as a monogram. what about the destructure style shall I keep it or want something else. And one more thing, I would like to say, I really appreciate that you are communicating about what and how you need. It really helps us design accordingly.

abarboteauabarboteau

Of course I want to communicate. I would like to do more to give more and more guidelines but I think that designers have great ideas when they are free.
Letter Ö as monogram can be strong, this is my thought. But it may also be too "round" to be used with arrow. Do as you think is the best.
On my side I think arrow concept very interesting; on other hand arrow style is too simple
I like destructured style of letters; I will show it to my artistic advisor today. I also like your 1st proposal of letters (round, pop art style, 70's)

Rusty_SaffirRusty_Saffir

Very Well Sir,

Shall work on the concept and present you with new designs as soon as they are created.
Have a Good Day
Kind Creative Regards,
Rusty

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logo_stationery-rusty-saffir-fYOuPf6m

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abarboteauabarboteau

I like the idea to have letters "destructured" as your proposal. On the other hand M letters to be used as monogram is maby not the strongest (compare to ö). I think also that arrow is a bit too simple

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logo_stationery-rusty-saffir-QilZ6bke

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abarboteauabarboteau

Typo sympa dans le côté nouveauté, qu'on ne voit pas souvent.
En revanche l'ensemble typo+logo fait très typé marque d'enfant, tout en rondeur, et dessin d'un visage dans le logo
L'idée de la flèche qui tourne est un bon lien pas trop lourd avec le recyclage

Rusty_SaffirRusty_Saffir

Shall improve on and come up with something interesting :-)

Rusty_SaffirRusty_Saffir

Doit améliorer et arriver à quelque chose :-) intéressant

abarboteauabarboteau

Looks like a bit for a child brand, especially the logo
letters form is interesting, as well as arrow showing an idea of recycling

Rusty_SaffirRusty_Saffir

had a concept of letter M developed twisted overall, like we do for plastic bottles before throwing them. shall present it to you

abarboteauabarboteau

why not

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