It all started with an idea...

An interplay of light and shadows, making a succinct statement about the company, and what it does. Bold texts with chiselled edges signify integrity and trustworthiness. The crispness also extends to the power and cutting-edge technology, Nemis has to offer; and what differentiates it from competitors.
Designed to draw the eye to the logo in print and on the website (with added back-light, it stands out on the screen).

The logo symbolises the beauty in the glow of bioluminescent light and the wave nature of photons that produce it. Adding to that, it quickly draws parallel to the bioluminescent phenomenon in nature, which normal people experienced or seen in media: which is mostly in the ocean.
The text is bold, with rounded edges to signify friendliness, safety and freshness which is looked upon in the food industry. The proportions for the logo is based on the Fibonacci spiral and the golden ratio. This is the most pleasing form factor for the human eye. This wave pattern can be repeatedly used on your website, letterheads and brochures.
Lastly, the background is preferred to be black, to signify the luminescent glow, but on white print, the colours can be inverted to give its own aesthetics.