New logo Tourist Office

Contest holder: Office de Tourisme Mont de Marsan
Category: Logo & stationery
Status: Ended

GET A DESIGN

Start date: 06-01-2020

Ending date: 20-01-2020

Total budget: € 629.00

Latest design

Edelweiss

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

- OTCA wants a new logo for its structure more in line with the Destination it represents (provide the video Landes Interiores, an unexpected parenthesis)

- The logo must use in priority the name "Mont de Marsan"

- Like the current logos, "Tourisme" and "Commerce" versions are necessary. In the long term it can be used for other themes (economic development in particular)

- The signature for tourism will be "Une Parenthèse inattendue". That for Trade is to be defined

- In absolute terms, the logo must be able to live alone (like the logo of the Théâtre de Gascogne), for example, to be affixed alone on the bags of the tourist office shop

Company description

1. PRESENTATION OF THE STRUCTURE

The Tourist and Trade Office of Mont-de-Marsan Agglomeration (OTCA) is a Community Tourist Office which brings together 18 municipalities.

Placed under the status of EPIC (Industrial and Commercial Public Establishment) since July 2012, CODIR is made up of 16 members divided into two colleges: 9 elected community delegates and 7 representatives of tourism professionals. The team is made up of 13 technicians.

A key and central player in the territory, the OTCA is organized into 4 distinct areas:

- Welcome and entertainment
- Shops and crafts
- Communication and promotion
- Marketing and development

The OTCA's missions are as follows:

- Welcome, inform, advise and guide visitors on the territory
- Communicate and promote the destination and its facilities to develop its attendance
- Enhance the tourist image of Mont-de-Marsan with French tourists, foreigners and the local population
- Coordinate the interventions of the various local tourism partners
- Organize events and demonstrations intended to strengthen the reputation of the territory
- Ensure the operation and management of tourist facilities (furnished for tourism and motorhome areas)
- Develop the business tourism sector
- Implement local tourism policy
- Market tourism products and services
- Support the improvement and development of trade and crafts
- Increase the image and reputation of the Commerce du Marsan and its urban core
Since 2015, the OTCA has been among the 7 Tourist Offices classified in Category 1 in the department of
Landes.
It benefits from the Qualité Tourisme label.

2. PRESENTATION OF THE DESTINATION

2.1 GEOGRAPHICAL SITUATION

Mont-de-Marsan is a commune in south-western France, Landes prefecture, which benefits from a privileged geographical location as it is located halfway between the Atlantic Ocean, the Pyrenees and the large urban communities that are Bordeaux, Pau or Toulouse, easily accessible. All within the largest forest in Europe.
Founded in the Middle Ages around its three rivers on the Vézelay route of the Chemin de Compostelle, Mont-de Marsan remains the main fortified town of the Landes. The city offers a haven of peace and good living.

By road, Mont-de-Marsan is 1h15 from Bordeaux and 1h05 from Pau.

2.2 THE MAIN ASSETS OF THE DESTINATION

The main tourist attractions of the territory are:

- Landaise gastronomy: gourmets and gourmands know that you do not come to the Landes only for the beach and the forest. Because we eat well there: duck (foie gras, confit ...) with free range poultry, but also many specialties: garbure (soup), BBQ carcasses and duck foie gras, meat pies and pastis (desserts) , honey (leading producer in France) ... without forgetting wines and digestives like Armagnac. To this end, OTCA has created a "Gourmet Pass" to energize downtown Mont-de-Marsan with its many bars, restaurants and shops.

- Natural getaways: from the city to the countryside, passing through the vineyards, the pine forest, here all the atmospheres are only a step away (or almost)! The inland Landes are full of exceptional preserved sites, exotic walks to do on weekends with the family: visit the farm of 9 fountains, take a hike in Gaillères on the airials circuit or even set off on a bicycle on the Scandibérique…

- Cultural programming: major events punctuate Mont-de-Marsan's life every year: "The Arte Flamenco festival", the "Fêtes de la Madeleine" (OTCA does not communicate on bullfighting, the subject is too controversial ), “Mont de Marsan Sculptures”…

- Visits and historical heritage: the territory of the "Inland Landes" is marked by its history and benefits from essential sites to visit: the Despiau Wlérick museum, the Maison et ArchéoParc de la Dame, the Abbey of Saint-Sever .. .

- Activities, experiences to live: have a drink on the terrace on the banks of the Midouze, support the flagship sports teams of the Landes, sunbathe at the Leisure center, go down the Midouze by canoe, go up on the terrace of the Museum Despiau Wlérick to enjoy the panorama, attend a Landes race…

- A very rich “Around” offer: OTCA is full of “nuggets” close to its area of competence, where certain Tourist Offices are not yet sufficiently structured to fully promote them: the Marquèze Ecomuseum and its 200,000 visitors a year, Labastide d'Armagnac, Les Prés d'Eugénie, the only 3 * restaurant in Nouvelle-Aquitaine… In this regard, partnerships are being developed.

All without forgetting the traditions (culinary, old games, Landes race = cow race
Landes ...) which are omnipresent in the daily life of Landes.

The common thread of assets: the territory allows you to experience new things. Coming a few days on the territory is a real "unexpected parenthesis".
(Https://youtu.be/j_JUq-u6VLs)

The challenge of the new digital device consists in relying mainly on these 6 themes to enhance the destination. OTCA wishes to develop a territorial marketing policy that will increase awareness of this destination, which is sometimes too little known to the general public.

Target group

Tourists
Inhabitants

Colors, favourites and other requirements

We want the word "Tourisme" and "Mont de Marsan" something really different than we already have.

Designer:

Edelweiss

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