The Modern Tea Brand: minimalistic, modern, social tea brand
Contest details:
- Contest holder: casparsmits
- Category: Logo & stationery
- Total budget: € 125.00
- Start date : 01-05-2018 08:23
- Ending date : 15-05-2018 00:00
- Status : Ended
- Relevant files: None
-
Available languages:
- Number of designs: 118
-
Response rate:
low high
Needs:
We named the brand “T”, the most minimalistic name we could come up with for a tea brand.
We would like you to design a logo and house-style for the tea brand.
Extra information:
Our brand values: Responsible, Down to earth, Transparent, Excellence, and Innovation.
In previous iterations we really liked just the letter “T” as the logo, with a rectangle and stripe around it to resemble a very minimalistic tea bag. We very much like this as a starting point, but if you have different ideas, we would love to see them.
I have a background as a branding strategist with some graphic design experience, and plan to give feedback on a daily basis.
Company description:
We are starting a tea brand selling high quality, organically produced, hand-plucked, orthodox tea. Our tea is produced in Nepal, where we have connected with different small-scale tea farmers. We pay good prices for the tea they produce.
We are going with a modern brand as we believe that a modern brand should not only focus on high quality products, but also on ethically responsible business operations. Our tea is ‘real’, compared to many of the tea’s found in the Dutch supermarket. We are working on a promo video of the farmers plucking the tea and processing the tea further to show where our tea comes from.
We will have quite a wide assortment of tea types. We have our two ‘best’ types, which are not available all year through because of their exclusivity, called Golden Needles and Silver Needles.
Besides these, we have Black tea (golden tips), White tea, Premium Green tea, Pearl Green Tea, Green Oolong tea, Masala tea, Green Sencha tea, Bancha Green tea, Roasted Green Tea, Classic green tea, Autumn Black Tea, Himalayan Gold Tea, Himalayan Longyin Tea, Black Tea Delight.
Target group:
Colors, favourites and other requirements
On our packaging we would like to show the type of the tea and year of plucking (different years have different qualities, like with wine). An idea that we liked from earlier explorations is to have a different color packaging for every type of tea.
We will be selling the tea in tin cans.
artistika
-
-
casparsmits says :
Compared to the other leaf design you posted, I like this one a lot better. Shows quality, but is a bit less minimalistic. Do you think you could make it more minimalistic?
-
This contest is finished. Its not possible to reply anymore.
-
-
-
casparsmits says :
Hi Artistika,
Could you add both the type of tea (like Golden Needles) and the Modern Tea Brand to the packaging? We really liked how you displayed the type of tea in your previous post, with the three cans in a row (Black, white and green tea) and would like to see how that looks with the The Modern Tea Brand added to it.
From your these designs, we like the one you chose to show on the packaging (number 1 or 7).
Best,
Caspar -
This contest is finished. Its not possible to reply anymore.
-
-
-
casparsmits says :
Do you have a proposal on how we could use "The modern tea brand", the type tea and the logotype on the packaging?
-
casparsmits says :
So we might be asking something very difficult: the logotype is minimalistic and symbolic, but not very modern. Do you think there is a way to combine all three?
-
casparsmits says :
Hey artistika,
We've been discussing the logo's and my previous question might not be a good direction (to make the logotype more modern). The elegance expresses Excellence while still being minimalistic and that might be enough. Both me and my teammate voted your design as our favorite so far.
I definitely like to see it with "the Modern Tea Brand" label on the packaging, to see if it can maintain its modernity (is that a word?) with more info on it. We'd also like to see more color combinations for the different types of tea. I'm very curious what you come up with.
Best,
Caspar -
This contest is finished. Its not possible to reply anymore.
-
-
-
casparsmits says :
This one looks quite minimalistic. Do you have any further ideas about how the (other) tin cans could look like (color wise, and design-wise)?
-
This contest is finished. Its not possible to reply anymore.
-
-
-
No comments
-
This contest is finished. Its not possible to reply anymore.
-
-
-
No comments
-
This contest is finished. Its not possible to reply anymore.
-
-
-
casparsmits says :
I really like how you used a T-pot. We would like to see a more 'flat' version of this, that is a bit more minimalistic. Feel free to use any background / tin package you'd like, the packages we suggested before don't do your designs justice.
-
This contest is finished. Its not possible to reply anymore.
-
-
-
casparsmits says :
In combination with the teabag I think it's not minimalistic enough, the gradients are a bit much.
-
This contest is finished. Its not possible to reply anymore.
-
-
-
casparsmits says :
We communicated this poorly before, but we aren't using this packaging. We will be using tin cans. Also, feel free to use any colors you'd like.
About your work: we really like the level of minimalism on this one, but miss a reference to tea in it. -
This contest is finished. Its not possible to reply anymore.
-
