The Modern Tea Brand: minimalistic, modern, social tea brand
Contest details:
- Contest holder: casparsmits
- Category: Logo & stationery
- Total budget: € 125.00
- Start date : 01-05-2018 08:23
- Ending date : 15-05-2018 00:00
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 118
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Response rate:
low high
Needs:
We named the brand “T”, the most minimalistic name we could come up with for a tea brand.
We would like you to design a logo and house-style for the tea brand.
Extra information:
Our brand values: Responsible, Down to earth, Transparent, Excellence, and Innovation.
In previous iterations we really liked just the letter “T” as the logo, with a rectangle and stripe around it to resemble a very minimalistic tea bag. We very much like this as a starting point, but if you have different ideas, we would love to see them.
I have a background as a branding strategist with some graphic design experience, and plan to give feedback on a daily basis.
Company description:
We are starting a tea brand selling high quality, organically produced, hand-plucked, orthodox tea. Our tea is produced in Nepal, where we have connected with different small-scale tea farmers. We pay good prices for the tea they produce.
We are going with a modern brand as we believe that a modern brand should not only focus on high quality products, but also on ethically responsible business operations. Our tea is ‘real’, compared to many of the tea’s found in the Dutch supermarket. We are working on a promo video of the farmers plucking the tea and processing the tea further to show where our tea comes from.
We will have quite a wide assortment of tea types. We have our two ‘best’ types, which are not available all year through because of their exclusivity, called Golden Needles and Silver Needles.
Besides these, we have Black tea (golden tips), White tea, Premium Green tea, Pearl Green Tea, Green Oolong tea, Masala tea, Green Sencha tea, Bancha Green tea, Roasted Green Tea, Classic green tea, Autumn Black Tea, Himalayan Gold Tea, Himalayan Longyin Tea, Black Tea Delight.
Target group:
Colors, favourites and other requirements
On our packaging we would like to show the type of the tea and year of plucking (different years have different qualities, like with wine). An idea that we liked from earlier explorations is to have a different color packaging for every type of tea.
We will be selling the tea in tin cans.
CORPnl
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No comments
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CORPnl says
Wellicht ten overvloede... Toch nog even een concept-variant.
gr.
Johan -
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CORPnl says
Wellicht is dit meer naar tevredenheid?
gr.
Johan -
casparsmits says :
Dag Johan,
Ik zou toch meer op het logotype willen focussen eerst, en naderhand de lettertypes daarop aanpassen. De T is minimalistisch en interessant, maar niet zo modern. Ik merkte dat de . erachter het moderner maakt, maar voor m'n gevoel nog niet genoeg. Heb je een idee hoe je het moderner/strakker zou kunnen maken? -
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casparsmits says :
Thanks for the submission!
This is very minimalistic, however the characters are rather 'thick' in our opinion. Could you adapt this? -
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casparsmits says :
Again, thanks for the submission!
Here you have worked already partially with different colours, however we would like to see slightly different colors next to green/white/black. In our view, these colors currently look rather 'basic' whereas we would like to emphasize the 'excellency of our tea'. -
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casparsmits says :
We think the "time" should be left out of the logo.
We like the idea about using different colours for the logo - however could you change the background colors , possibly linking them to the different types of tea that we have? -
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