Name for a catering company

GET A DESIGN

Start date: 21-09-2012

Ending date: 28-09-2012

Total budget: € 210.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Short, easy-to-remember name for a lunch caterer, targeting offices in central Switzerland (details see below).
Desired brand attributes (obvisouly we don't expect to reflect all of them in the brand name):
- Products: fresh, tasty, high quality, healthy, light, creative, organic, clean/hygienic
- Prices: Very good value/price relationship
- Service: reliable, on time, convenient, on a regular basis
- Other: regional roots (Region is central Switzerland/Zug), but also appealing to non-Swiss people, green (i.e. ecologically responsible), trustworthy

Company description

We are a new catering company in central Switzerland looking for a great name.
We deliver fresh, high quality lunch options (initially esp. salads, sandwiches, juices, desserts, later potentially other options as well) to office employees. Employees order their food online from us and we deliver on time for lunch.

Target group

Target customers are generally all office employees in central Switzerland, esp. in mid-sized offices (about 50-500 employees). We are targeting both Swiss people as well as foreigners (who constitute about 1/3 of the workforce here), esp. Germans, Brits, Americans, also French, Italians, Dutch and generally all other nationalities.
We are targeting income levels starting from average income up to very high income levels.
Our target customers are looking for quality options for a quick, tasty, light, healthy lunch.
We are not targeting pure price seekers.

Colors, favourites and other requirements

none - open to all suggestions

Designer: Graphisima Graphisima
nom_entreprise-graphisima-V7rRu2k4

GraphisimaGraphisima

combination of Cater(ing) and Lunch, but also Blunch (Businesse Lunch) or Slunch (S stands for swiss)...

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nom_entreprise-graphisima-6P8Xix9s

GraphisimaGraphisima

(like "born with a silver spoon in one's mouth")
or Silver Scoop

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nom_entreprise-graphisima-4YBNJJzM

GraphisimaGraphisima

(Swiss-Spoon)

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nom_entreprise-graphisima-2hECtgpM

No comments

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nom_entreprise-graphisima-24uU5oQq

GraphisimaGraphisima

or Dining Zug

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nom_entreprise-graphisima-UhjSeRP6

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nom_entreprise-graphisima-TT612gd6

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nom_entreprise-graphisima-SqmIEoEa

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nom_entreprise-graphisima-Rc8qd3Sa

GraphisimaGraphisima

or Swiss Knife & Fork

mvirmondmvirmond

guter Schweiz-Bezug, witzig

mvirmondmvirmond

in particular the knife & fork idea

GraphisimaGraphisima

Hello,
Thanks a lot. As you know, we say "Couteau suisse" in french, but Swiss "Army" knife and Schweizer Offiziersmesser (according to wikipedia). As i'm not an english neither german native speaker, i ignore if my swiss knife and fork evoke the same tool, but i'm happy any way if it seems to be a good idea.
Best regards,

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