Name for a catering company

Contest holder: mvirmond
Category: Company name
Status: Ended

GET A DESIGN

Start date: 21-09-2012

Ending date: 28-09-2012

Total budget: € 210.00

Latest design

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Short, easy-to-remember name for a lunch caterer, targeting offices in central Switzerland (details see below).
Desired brand attributes (obvisouly we don't expect to reflect all of them in the brand name):
- Products: fresh, tasty, high quality, healthy, light, creative, organic, clean/hygienic
- Prices: Very good value/price relationship
- Service: reliable, on time, convenient, on a regular basis
- Other: regional roots (Region is central Switzerland/Zug), but also appealing to non-Swiss people, green (i.e. ecologically responsible), trustworthy

Company description

We are a new catering company in central Switzerland looking for a great name.
We deliver fresh, high quality lunch options (initially esp. salads, sandwiches, juices, desserts, later potentially other options as well) to office employees. Employees order their food online from us and we deliver on time for lunch.

Target group

Target customers are generally all office employees in central Switzerland, esp. in mid-sized offices (about 50-500 employees). We are targeting both Swiss people as well as foreigners (who constitute about 1/3 of the workforce here), esp. Germans, Brits, Americans, also French, Italians, Dutch and generally all other nationalities.
We are targeting income levels starting from average income up to very high income levels.
Our target customers are looking for quality options for a quick, tasty, light, healthy lunch.
We are not targeting pure price seekers.

Colors, favourites and other requirements

none - open to all suggestions

Designer:

Alexandra-Gregor

Out of the box ist gleichzeitig kreativ (Leitsatz für Kreative: man soll, in anderen Worten, mal außerhalb der gewohnten Bahnen denken), je nach Büro (Großraumbüros) gern eine Anlehnung an die Arbeit in (kleinem) Raum, die gern den Wunsch nach Pause weckt und steht ebenso für das gelieferte Essen.