Name for a catering company

Start date: 21-09-2012

Ending date: 28-09-2012

Total budget: € 210.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Short, easy-to-remember name for a lunch caterer, targeting offices in central Switzerland (details see below).
Desired brand attributes (obvisouly we don't expect to reflect all of them in the brand name):
- Products: fresh, tasty, high quality, healthy, light, creative, organic, clean/hygienic
- Prices: Very good value/price relationship
- Service: reliable, on time, convenient, on a regular basis
- Other: regional roots (Region is central Switzerland/Zug), but also appealing to non-Swiss people, green (i.e. ecologically responsible), trustworthy

Company description


We are a new catering company in central Switzerland looking for a great name.
We deliver fresh, high quality lunch options (initially esp. salads, sandwiches, juices, desserts, later potentially other options as well) to office employees. Employees order their food online from us and we deliver on time for lunch.

Target group


Target customers are generally all office employees in central Switzerland, esp. in mid-sized offices (about 50-500 employees). We are targeting both Swiss people as well as foreigners (who constitute about 1/3 of the workforce here), esp. Germans, Brits, Americans, also French, Italians, Dutch and generally all other nationalities.
We are targeting income levels starting from average income up to very high income levels.
Our target customers are looking for quality options for a quick, tasty, light, healthy lunch.
We are not targeting pure price seekers.

Colors, favourites and other requirements


none - open to all suggestions

Designer: projectd projectd
company_name-projectd-Aoc9nFY0

projectdprojectd

Simple and easy.

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