Original name for young mens underwear brand

Start date: 09-11-2015

Ending date: 23-11-2015

Total budget: € 199.00
Latest design
Book cover
tomustache

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We are looking for a short catchy name for an underwear brand supplying only mens socks and boxers.

Target group is students and young (single) adults.

Company description


Target group


Colors, favourites and other requirements


Designer: mieke.koen@telenet.be mieke.koen@telenet.be
bedrijfsnaam-miekekoentelenetbe-KKp1IKu0

mieke.koen@telenet.bemieke.koen@telenet.be

Because someone who wears boxers or socks looks down upon his own clothing, he always sees the logo upside down. When he does so, most of the time the wearer sees some meaningless signs. But…
There are words which you can also read upside down. They are called ambigrams. Famous example: ‘NeW’ turned 180° reads ‘MaN’.
I wanted the logo to be a meaningful word if read upside down. I chose the powerful word ‘Confident’, which, turned 180°, gives you the brand name: tuapijuo). You have to end with a parenthesis & adjust the design of the word so it can be read upside down.

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