It all started with an idea...

Needs

We wish to start with a line in cycling clothing.
We are of the opinion that there is a very large selection of outrageous advertising cycling clothing and would like to bring some atmosphere and cosiness.

We focus primarily on women.
Not the competition animals among us, no the woman who sometimes likes to go out with the racing bike, without wanting to be a moving billboard or an outrageous color palette.

With friends, alone or as a couple. For pleasure, pleasure from the outside, pleasure to clear your head, pleasure to enjoy the fine weather. This in a stylish way.

At a later stage, men's clothing could be added, but then more focused on cycling couples, not purely on the men's market.

We want to bring clothing to the market that is very high in quality
and contemporary or trend-setter.

It may be a bit playful, but we don't take the world too seriously. For us, the name certainly does not have to refer directly to mountains, cycling, racing .... we already thought of things like "Fish for breakfast" or "Eight and counting" ..... So ..... that is a nice approach, I would say ... do better! :)

Company description

Target group

Colors, favourites and other requirements