It all started with an idea...

Needs

MCE Metrology is a company created in 1995, which introduced the first optical machines to the market.

Today, we would like to completely revise the company's communication and marketing strategy. We feel that the name "MCE Metrology" no longer corresponds to the company's values and needs to be revised to give a better image of the company.

To do this, we would like to have a name + a tagline that would convey the following values:
Customer service
Reactivity
International: " group " France / Switzerland
Innovation
Dynamism / modernity
Listening
Technical skills / know-how
Daring / ambition

Make metrology appear in the slogan; to give it a meaning around precision / measurement / metrology.

Following the name change, we will also review the entire visual identity.

Company description

Target group

Colors, favourites and other requirements