It all started with an idea...

Needs

Most tool brands are extremely solid and dull.

This brand is therefore allowed to be loose, informal and different from what you are used to in the tool market. For this very reason, the "fun" element is very important for this innovative tool brand.

And, you might not expect it, but 1/3 of our tool customers are women.

So it has to be a name that covers the load, but is catchy in the right way.

Important elements:
- Cool but unisex
- Modern and hip
- Professional
- Reliable and trustworthy
- Internationally oriented
- Fun and entertaining
- Humour (wink)

Good to know:

The platform on which we sell is impulse driven. Our customers often don't know in advance that they are going to buy a specific item. So keep that in mind when thinking about the brand name.

Company description

Target group

Colors, favourites and other requirements