Redesign of the logo Milkiland. See the logo www.milkiland.nl"

Start date: 27-03-2014

Ending date: 25-04-2014

Total budget: € 479.00
Latest design
Book cover
Creator

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


1) create a new logo Milkiland for use it as a product brand for Premium semi-hard cheese and cream-cheese, cottage cheese, butter, whole milk products, dry milk products.
2) the only constant thing to keep from the current corporate logo is the word Milkiland. All the other elements of the current logo including colour, font, etc., could be changed or removed
3) the logo should have a simple outline, shape to place it against any background of the package
4) the colors could be blue, green, white, red or any other natural colors to support the idea of dairy products

Why do we need that?
1 The corporate logo Milkiland does not fit for sales of European cheese on the markets of Ukraine, Russia, Asia and other countries.
2 It doesn’t correspond the meaning of cheese or dairy products from the Western Europe. Dutch origin is especially valuable
3 We need to compete with a German brand Hochland (Hochland Kaasland)on the Ukrainian, Russian and other Eastern markets.
4 We can compete if we have a rather Dutch name and image of the brand

The other Competitors:
Arla, Milkana, Valio, Bel, President (Lactalis), Milchland

Company description


Target group


Colors, favourites and other requirements


Designer: Tjeerd van der Velde vormgeving Tjeerd van der Velde vormgeving
logo-tjeerd-van-der-velde-vormgeving-pJ0gwkDI

Tjeerd van der Velde vormgevingTjeerd van der Velde vormgeving

Dear Yevhen,

Here are some versions that should speak to you the most (based to your comments) We can always change the colorscheme or details, even after the competition. I hope i can inspire you with one of them!

YevhenYevhen

thanks we'll think of it

This contest is finished. Its not possible to reply anymore.
logo-tjeerd-van-der-velde-vormgeving-k8WeoOoK

Tjeerd van der Velde vormgevingTjeerd van der Velde vormgeving

I also made these versions, with a dark blue is leading color...

YevhenYevhen

I see, I like it
The light blue is better

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logo-tjeerd-van-der-velde-vormgeving-UgZahT4C

Tjeerd van der Velde vormgevingTjeerd van der Velde vormgeving

Some subtle changes, and two colorschemes

YevhenYevhen

hELLO

WHRE IS THE OUTLINE? If we have not a white background, we need an outline

Yevhen

Tjeerd van der Velde vormgevingTjeerd van der Velde vormgeving

I can bring back the outline, it's also possible to place it in a white box, like my previous upload. This way the logo works on every background and it's more modern.

Tjeerd van der Velde vormgevingTjeerd van der Velde vormgeving

which colorscheme do you prefer?

YevhenYevhen

It's hard to say which color scheme is better. Maybe blu one.
The logo has to get its' margines I beleive.

This contest is finished. Its not possible to reply anymore.
logo-tjeerd-van-der-velde-vormgeving-ljn3NeU4

Tjeerd van der Velde vormgevingTjeerd van der Velde vormgeving

in a different color scheme, with a modern feel to it..

This contest is finished. Its not possible to reply anymore.
logo-tjeerd-van-der-velde-vormgeving-XifAQkZU

Tjeerd van der Velde vormgevingTjeerd van der Velde vormgeving

Milkiland, pure freshness! This asks for a modern logo, that fits different media. The brand design works perfect in large and small scale and is useable on different products/ fabrics. I hope i can inspire you with my design!

Friendly regards,

Tjeerd van der Velde

YevhenYevhen

Hello,

it is just simple, not bad at all, but milky.
There is no premiality in colors, not a hint of cheese or other dairy cheese.
Hochland is our example.
They don't draw cheese but they look premium

Yevhen

YevhenYevhen

Hello,

it is just simple, not bad at all, but milky.
There is no premiality in colors, not a hint of cheese or other dairy cheese.
Hochland is our example.
They don't draw cheese but they look premium

Yevhen

Tjeerd van der Velde vormgevingTjeerd van der Velde vormgeving

Thank you for your comments, i will make adjustments so the logo fits the description better..

YevhenYevhen

that is one of the best for the moment still

This contest is finished. Its not possible to reply anymore.