Redesign of the logo Milkiland. See the logo www.milkiland.nl"

Start date: 27-03-2014

Ending date: 25-04-2014

Total budget: € 479.00
Latest design
Book cover
Creator

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


1) create a new logo Milkiland for use it as a product brand for Premium semi-hard cheese and cream-cheese, cottage cheese, butter, whole milk products, dry milk products.
2) the only constant thing to keep from the current corporate logo is the word Milkiland. All the other elements of the current logo including colour, font, etc., could be changed or removed
3) the logo should have a simple outline, shape to place it against any background of the package
4) the colors could be blue, green, white, red or any other natural colors to support the idea of dairy products

Why do we need that?
1 The corporate logo Milkiland does not fit for sales of European cheese on the markets of Ukraine, Russia, Asia and other countries.
2 It doesn’t correspond the meaning of cheese or dairy products from the Western Europe. Dutch origin is especially valuable
3 We need to compete with a German brand Hochland (Hochland Kaasland)on the Ukrainian, Russian and other Eastern markets.
4 We can compete if we have a rather Dutch name and image of the brand

The other Competitors:
Arla, Milkana, Valio, Bel, President (Lactalis), Milchland

Company description


Target group


Colors, favourites and other requirements


Designer: Millsend Millsend
logo-millsend-IdWjgaDA

MillsendMillsend

Hello Yevhen,

Next variations, blue and also tried with green.

Greetings

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logo-millsend-UUVe5N0i

MillsendMillsend

Hello Yevhen,

Variations with more brightness, color changes to make the logo more vivid.

Greetings

PS This is my upload 15, the max upload Brandsupply allows

YevhenYevhen

So this was the last upload.
We did not like to have that white spot (star or smth) at the bottom part. You can't remove it now.

Anyway it was my pleasure to communicate with you.
Let's wait for results

Thank you

Yevhen

MillsendMillsend

Hello Yevhen,

If you remove the stars from the uploads you did not comment on I can remove that design and maybe upload a new one. Also after the contest i can remove the white spot.

Regards

YevhenYevhen

Let's remove 1 of the ealier version and upload a new one.

Please work with left darker versions.

Could you please try to chang the main blue color and maybe green to brighter tones?
Please compare the version with our competitors - Valio, Hochland, Arla, Milkana, Frico, President.

We should be as bright as they are.

The logos of the competitors are available here.
http://www.ex.ua/136742679474

or https://drive.google.com/file/d/0B3ra5RoWe4H1T1ducktpd2dMWGM/edit?usp=sharing

Yevhen

MillsendMillsend

Hello Yevhen,

First you have to remove the stars (if it is possible) on the logo's you did NOT comment on.
Hopefully I can delete that design, so I can upload another one.

Peter

YevhenYevhen

Hello Peter,

i removed the stars from the versions withouta comments. Look forward to get from you some fresh visions

Have you the possibility to communicate after the contest7
my mail is: y.mulyarchuk@1inc.kiev.ua

Yevhen

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logo-millsend-PBH1DlUu

MillsendMillsend

Logo with a yellow dot, like a sun. Two with sunrays and two without the sunrays.

YevhenYevhen

Thank you. We are going to thinnk of it

YevhenYevhen

Hello

I'm talking about the lower line (full yellow sun).
I would ask you to add brightness to your concept.
Please, look at Valio brand logo or Milchland Niedersachsen, Arla. They are more vivid, catchy.

Yevhen

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logo-millsend-BTH2wG3M

MillsendMillsend

Ok. back to... With shape en color variations.

YevhenYevhen

Ok, we will thonk of it

Thanks.

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logo-millsend-5SX2IhzU

MillsendMillsend

And some cleaner in different color variations

YevhenYevhen

Hello
I see you have changed the font, but we top blue and bottom grenn has been lost. i'm not shure that it is better

Yevhen

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No comments

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MillsendMillsend

Vignet with more white background

MillsendMillsend

Maybe loose the 'flare' in this one...

YevhenYevhen

that is better

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MillsendMillsend

Just another idea... Maybe to modern for Ukraine, Russia, Asia?

YevhenYevhen

Good idea. would you mind to add an outline - red, yelolow, orange line to have a margine of the logo?
Thanks

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MillsendMillsend

And a second one with the other type. The one I used in the first proposal.

YevhenYevhen

"Milkilnd" is better not in white ink

YevhenYevhen

"Milkilnd" is better not in white ink

YevhenYevhen

"Milkiland" is better not in white ink

YevhenYevhen

although white Milkiland but it is one of the best for the moment. Please take the second where the star is below for your future thinking

YevhenYevhen

Hello,

Could you please take an upper logo and put instead of that speck or patch of light above the "milkiland" something like a sun.

The sun could be big enough to stick out of the margings of the logo.

Thanks

Yevhen

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No comments

MillsendMillsend

Hello Yevhen,

You are right. The first one was to milky. Here is another idea for Milkiland.

Regards,

Millsend

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No comments

MillsendMillsend

Of 'Got your daily milk?' en 'Got your daily cheese?' kan ook.

Vriendelijke groet,

Millsend

YevhenYevhen

Nice and milky, not about cheese though. Lack of an outline. Needs margines for using it on different packages.
Thanks

YevhenYevhen

We got milk not under that brand. that is more for cheese at the moment, milk in the future could also be.
For milk your logo is perfect

YevhenYevhen

Please look at the logo of Hochland brand as our competitor

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No comments

YevhenYevhen

If you think how to add an outline. As it is at the moment we have to use in only against a white background. it is not comfortable.

Thanks

Yevhen

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