Redesign of the logo Milkiland. See the logo www.milkiland.nl"

Start date: 27-03-2014

Ending date: 25-04-2014

Total budget: € 479.00
Latest design
Book cover
Creator

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


1) create a new logo Milkiland for use it as a product brand for Premium semi-hard cheese and cream-cheese, cottage cheese, butter, whole milk products, dry milk products.
2) the only constant thing to keep from the current corporate logo is the word Milkiland. All the other elements of the current logo including colour, font, etc., could be changed or removed
3) the logo should have a simple outline, shape to place it against any background of the package
4) the colors could be blue, green, white, red or any other natural colors to support the idea of dairy products

Why do we need that?
1 The corporate logo Milkiland does not fit for sales of European cheese on the markets of Ukraine, Russia, Asia and other countries.
2 It doesn’t correspond the meaning of cheese or dairy products from the Western Europe. Dutch origin is especially valuable
3 We need to compete with a German brand Hochland (Hochland Kaasland)on the Ukrainian, Russian and other Eastern markets.
4 We can compete if we have a rather Dutch name and image of the brand

The other Competitors:
Arla, Milkana, Valio, Bel, President (Lactalis), Milchland

Company description


Target group


Colors, favourites and other requirements


Designer: mattdesign mattdesign
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YevhenYevhen

I like it
your work is of really good level. Although we have to see how it could be accepltable for the market.
Our market at the moment is not West Europe, rather East.
Some customers see the European origin of the concept and appreciate it, but the big amount of local customers expext other things- that brightness. They do not like just simple and eloquent things

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YevhenYevhen

no, rather not what we like to have as for dairy and cheese

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YevhenYevhen

cool

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YevhenYevhen

Really stylish, thanks
What is not right for us?
2 things are important: 1) the idea of Holland's premium and the outline around the logo for using it against the different backgrounds
Yevhen

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YevhenYevhen

thanks

if you write at the bottom instead of those French words "Holland's premium", it could be interesting
Yevhen

YevhenYevhen

what is with the cows frontlegs? I see a white spot.

YevhenYevhen

That is the best, except that white spot on the leg of the cow

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