Redesign of the logo Milkiland. See the logo www.milkiland.nl"

Contest holder: Yevhen
Category: Logo design
Status: Ended

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Start date: 27-03-2014

Ending date: 25-04-2014

Total budget: € 479.00

Latest design

Creator

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

1) create a new logo Milkiland for use it as a product brand for Premium semi-hard cheese and cream-cheese, cottage cheese, butter, whole milk products, dry milk products.
2) the only constant thing to keep from the current corporate logo is the word Milkiland. All the other elements of the current logo including colour, font, etc., could be changed or removed
3) the logo should have a simple outline, shape to place it against any background of the package
4) the colors could be blue, green, white, red or any other natural colors to support the idea of dairy products

Why do we need that?
1 The corporate logo Milkiland does not fit for sales of European cheese on the markets of Ukraine, Russia, Asia and other countries.
2 It doesn’t correspond the meaning of cheese or dairy products from the Western Europe. Dutch origin is especially valuable
3 We need to compete with a German brand Hochland (Hochland Kaasland)on the Ukrainian, Russian and other Eastern markets.
4 We can compete if we have a rather Dutch name and image of the brand

The other Competitors:
Arla, Milkana, Valio, Bel, President (Lactalis), Milchland

Company description

Target group

Colors, favourites and other requirements

Designer:

khatika

No comments

Hello,

I understood that you were not very much in favor of a more modern style but that you want to follow Hochland, but what will happen when Hochland change its logo as Valio did ... I hope you will reconsider the matter and will rather want to be a leader than a follower.

I say this not just for my logo, I am aware that something is missing in my designs, but I think I found a typography particularly recognizable and suitable for your business, and which is sufficient in itself, isn' it?

Especially since it can create a real logo ...

Regarding color, let me suggest that you use green, insofar as blue is for milk and yellow for cheese, mixing the two to get a nice green seems to me the most relevant. (in my humble opinion)

Best Regards,
Catherine.

oh ok, I've just read your comment on mattdesign's, about the tastes of East customers, obviously in this context a modern design wouldn't be suitable. That said, it is sad (in terms of design).

Yes, it's sad. Sometimes we choose not what we like to