Redesign of the logo Milkiland. See the logo www.milkiland.nl"

Start date: 27-03-2014

Ending date: 25-04-2014

Total budget: € 479.00
Latest design
Book cover
Creator

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


1) create a new logo Milkiland for use it as a product brand for Premium semi-hard cheese and cream-cheese, cottage cheese, butter, whole milk products, dry milk products.
2) the only constant thing to keep from the current corporate logo is the word Milkiland. All the other elements of the current logo including colour, font, etc., could be changed or removed
3) the logo should have a simple outline, shape to place it against any background of the package
4) the colors could be blue, green, white, red or any other natural colors to support the idea of dairy products

Why do we need that?
1 The corporate logo Milkiland does not fit for sales of European cheese on the markets of Ukraine, Russia, Asia and other countries.
2 It doesn’t correspond the meaning of cheese or dairy products from the Western Europe. Dutch origin is especially valuable
3 We need to compete with a German brand Hochland (Hochland Kaasland)on the Ukrainian, Russian and other Eastern markets.
4 We can compete if we have a rather Dutch name and image of the brand

The other Competitors:
Arla, Milkana, Valio, Bel, President (Lactalis), Milchland

Company description


Target group


Colors, favourites and other requirements


Designer: Bitmap Bitmap
logo-bitmap-vI0BRF3o

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BitmapBitmap

Not really a copy of Hochland's logo, but now it looks more similar to it. The shapes are in the same simple style. I only added clean shadows/transitions into the landscape (sun/hill).

YevhenYevhen

that is not bad, the upper part could be bigger a little bit.

thanks

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logo-bitmap-ufgSdMdk

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YevhenYevhen

Ok, like the last version

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logo-bitmap-u3MjpUFk

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logo-bitmap-qxm7o6Jk

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BitmapBitmap

This design is a mix of the recent ones. It is now more rounded and simplified.

YevhenYevhen

ok, thanks, we'll see

if you look at Hochland's logo, what do think could be done with your?


Yevhen

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logo-bitmap-kAHAxS1g

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YevhenYevhen

it looks hard now I think

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logo-bitmap-dz5wug9g

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YevhenYevhen

Ok

a little bit sharp on the top and not apprehensible

Yevhen

YevhenYevhen

Ok

a little bit sharp on the top and not apprehensible

Yevhen

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