Ice cream shop Coletti

Start date: 16-09-2015

Ending date: 20-10-2015

Total budget: € 200.00
Latest design
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We are looking for a logo "Coletti" that reflects perfectly the DNA of our shop: fresh and natural product, modern design, something different and new.
It will be use on all supports: outside sign, interior logo, cups, website, ...

Company description


The story began in 1957 in Italy.
The first ice cream machine was made by the family company.
Shortly after the company also developed an interior design department to offer a better service to their clients.
With this heritage we want to open an ice cream shop in Vina del Mar Chile.
We want to offer a different experience to our future customers with authentic flavors and more healthy products.
The experience should be tasteful and also visual.
The laboratory will be visible for the clients.
The shop will be meanly in white color (walls and furnitures) with a touch of:
- glass
- stainless steel
- clear wood
Otherwise the only color will be:
- the ice cream
- fresh fruits used to elaborate ice cream and fresh juice
- some fruit and nut pictures on the wall.

Target group


Ice cream is for every body.
But we are targeting customer between 20 and 40.

Colors, favourites and other requirements


Colors that reflects the DNA: nature and fruits
Typology: easy to read
The text "Il vero gelato" should appear.
We don't want a basic ice-cream cone to represent our activity, we are more looking for a graphic illustration.

Designer: RonDesign RonDesign
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RonDesignRonDesign

Merci pour vos commentaires. Voilà la dernière version, avec un design plus fluide et plus doux.

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JovinroxJovinrox

Salut RonDesign

Merci pour tes trois propositions.

L'idée de l'encadrement est plutôt cool, on n'y avait pas pensé.
Je pense que tu peux continuer à creuser l'idée mais en arrondissant la forme.
On aimerait que le client puisse avoir une expérience visuelle et gustative. On souhaite que quand il regarde le logo sur sa coupelle cartonnée, cela lui donne un avant gout de ce qui va se passer dans la bouche: une explosion du gout, de fraicheur...
Ici au chili, la glace est lourde, trop sucrée et trop crémeuse. On souhaite leur faire révéler la vérité ;)

Pour la typo, ça ne cole pas trop du coup.
On souhaiterait quelque chose de plus fluide, limite lettrage lié avec le "C" en majuscule et le reste du nom en minuscule.

Je vais mettre en fichier utile quelques inspirations pour que tu puisses comprendre un peu mieux.

Bon courage pour la suite

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