Business Events Milan

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Start date: 27-10-2017

Ending date: 03-11-2017

Total budget: € 299.00
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Axel Sonnet

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We'd like to design the logo of the new Convention Bureau of Milan, a network which unifies all actors involved in the promotion of the city as a destination for hosting business events. We are implementing a rebranding of the network so the logo will be used in all promotional campaign and marketing activities (website, newsletter, events, trade shows etc). It should represent and identify the city, attracting event organizers. The colour of the official logo of the Municipality of Milan is red (see file attached) and it's very simple and elegant. We'd like to have a logo which reminds the official one but it's not the same. In attachment you can see 2 examples of other logos. An option could be having the official Municipality logo modified as you wish, or also having the skyline of the city in vector form wich include stylized Duomo, Castle and the new skyscrapers of Unicredit Tower and the 3 new buildings of Citylife. We would like to have the New and Old city together.

Company description

Our compamy is the venue manager of the Milan Convention Centre (Mico Milano Congressi) and also we created the Convention Bureau of MIlan. Right now the network is called Eventing Milan (www.eventingmilan.it) we with the aim to launch the new network and rebranding we want to change name and create a new logo.

Target group

Our target group is made of event organizers (corporate and association) in order to attract them to Milan to organize their event. We need to promote the city for business tourism and events. The target is therefore made of professionals which organize events worldwide and they should chose Milan instead of other cities.

Colors, favourites and other requirements

It could have some little red and grey which are the official colour of the city (the same red as the logo attached of the Municipality of Milan)

Designer: kalea kalea
logo-kalea-zZfSHVg0

No comments

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logo-kalea-E9c1kBVo

kaleakalea

I submit a logo design proposal.

Correction and feedback I am looking forward to.

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logo-kalea-bbwyAT6e

kaleakalea

Other option.

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logo-kalea-XHiuXKKW

kaleakalea

This one with the words "Convention Bureau Milano"

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logo-kalea-W35SvZYW

kaleakalea

Hello,
Thank you for your appreciation for my design.
And here I send as you correct, but here I still highlight the Duomo icon with red color and buildings with gray.
I wait for your input.

Regards,
Kalea

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logo-kalea-kEeZHhHE

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marta.sala@fieramilano.itmarta.sala@fieramilano.it

Hello Kalea, we really like your logo. We like the combination of greay and red and that it can be used both with white and dark background. Can I ask you if you can do 2 new versions? Enlarging a little bit the words Business Events and instead of using the Duomo using the Vector Skyline of Milan? The skyline we imagine has in the middle the Duomo, then the Castle and some new Skyscarapers such as Unicredit Tower and the CityLife Skyscrapers (3 building with different shapes). This would unifies the old and new Milan. Then another one with the same concept but instead of writing Business Events Milan we would like to write "Convention Bureau Milano". Looking forward to receving your new version. Thanks Marta

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