Contemporary local housing association is looking for ditto appearance

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Start date: 11-10-2021

Ending date: 21-10-2021

Total budget: € 289.95
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thomas0592

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Rondom Wonen is an ambitious non-profit housing association and rents out over 2,500 affordable homes in the municipality of Pijnacker-Nootdorp. The regional demand for affordable housing is enormous, so we want to accommodate more people in the coming years. We do this by investing in additional housing projects that meet demand. Our core values ​​are nearby, thoughtful and sincere. More about us can be found in our strategic plan (koersplan), which is available in Dutch only via rondwonen.nl/publicaties.

Our current logo is over 20 years old and dated. We are looking for a new logo that:
- Fits with our core values ​​(nearby, thinking along, sincere)
- Fits what we do (provide affordable housing)
- Can be used in full color as well as black and white / grayscale
- Also works well on social media (length/width ratio about the same)
- Is preferably recognizable for those who know our old logo. This could be done, for example, by having a part of the logo (birds) reappear and/or by using color. If the designer finds this too restrictive, then in addition to a recognizable logo, an alternative may also be proposed that deviates from this requirement.

Company description

Target group

Colors, favourites and other requirements

Designer: Lilie_design Lilie_design
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Lilie_designLilie_design

Hello Lucas,

Sure! There is the nr. 4 with the grayscale version, the same colored logo with blue name, and a white logo with differents backgrounds.
I send you a picture too, with the white logo to let you see what it may look like.
Maybe, to complete, we can do an all black logo too. But personnaly I prefer the grayscale like that.

What do you think about that?

Lilie

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lucasdeboerlucasdeboer

We like your proposal, especially nr. 4. Are you also able to add a greyscale variant?

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lucasdeboerlucasdeboer

Thank you for this nice design

lucasdeboerlucasdeboer

We like the logo, but we are less in favour of the 'roofs' you have put in the 'O' font. Are you able to change that font?

lucasdeboerlucasdeboer

We like the logo, but we are less in favour of the 'roofs' you have put in the 'O' font. Are you able to change that font? And can you remove the text 'provide affordable housing'?

Lilie_designLilie_design

Hello! Thank you very much for your comments. Yes, of course, everything is adaptable. Here is a first selection of fonts. Your business name can be either black or colored. I find black more contrasting, but blue and green are also pretty colors.

What do you think about that? Do not hesitate to tell me, I am happy to submit you other proposals or adjustments, the most appropriate may I do possible.

Lilie_designLilie_design

I can add the same police without the roofs on the O letters. Do you want to see what it look like?

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