Create a logo for a new CrossFit box

Start date: 02-02-2016

Ending date: 20-02-2016

Total budget: € 100.00
Latest design
Book cover
nil001

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Create a logo for CrossFit Heerlen. CrossFit Heerlen is an official CrossFit affiliate box in The Netherlands.

Company description


CrossFit workouts incorporate elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics and other exercises.

Target group


Everyone (18+) who wants to live a healthy lifestyle.

Colors, favourites and other requirements


Be inspired by the original CrossFit logo and CrossFit Games logo (in particular, the outline). Impact font must be used and logo must contain the registered trademark symbol. Logo may contain strong graphics (i.e. kettlebell, barbell, plyobox, jumprope, etc). Taglines: 'EST 2015', 'Garage Gym' en '(Im)prove your fitness'. See also feedback high rated designs.

Designer: logoman logoman
logo-logoman-5d4H8jJY

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logomanlogoman

If you need any changes let me know
My private email : arik_gilles@yahoo.fr

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logo-logoman-VAIdfyLI

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CrossFitHeerlenCrossFitHeerlen

Looks great already but I think it will look even better when the outline is better finished between the kettlebell and the outline, and between the barbell and the outline. See heartistique's design for example

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logo-logoman-lZRrPE5g

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logomanlogoman

Hi,
any changes ?

CrossFitHeerlenCrossFitHeerlen

Can you make the kettlebell maybe a littekens bit bigger to fill the white area and than put 'Garage Gym' in the kettlebell (maybe inspired by the third design of designer AbsoluteDesign, I liked that kettlebell very much) and put 'EST 2016' between the barbell plates. I don't like a lot of white

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logo-logoman-cuzk8wfg

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logomanlogoman

Now we have all the tagloines in Impact font and the trademark is thicker, bolder.
Also the third logo is surrounded by a octagon.

CrossFitHeerlenCrossFitHeerlen

Thanks you! Be inspired by the design of designer heartistique. Maybe change the kettlebell and barbell position.

CrossFitHeerlenCrossFitHeerlen

I mean, while editing logo 3 with the contagon

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logo-logoman-CLJfYDtQ

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logomanlogoman

Hi, the font is now "impact" on the trademark.
And it's now EST 2016.
Best,

CrossFitHeerlenCrossFitHeerlen

That's better, but can you make it bold also? See file 2 (our current logo), the registered trademark symbol looks more obvious
- can you change the font of 'EST 2016' also into Impact?
- what's the font of the other two taglines?
- can you change the outlining of logo 3 (on the right) to a octagon?

CrossFitHeerlenCrossFitHeerlen

Because the outlining of logo 3 is not what we are looking for. We still doubt regarding the outlining

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logo-logoman-yKBmbK0u

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logomanlogoman

Thanks for feedback.
If you want tu see just one in colors and black/white let me know.
Best

CrossFitHeerlenCrossFitHeerlen

Looks already great, but is it possible to make the registered trademark more bold/thicker/clearer? Or just leave it.
- I made a terrible mistake: it must be 'EST 2016' instead of 'EST 2015'

CrossFitHeerlenCrossFitHeerlen

I mean, the registered trademark symbol is not so obvious. Is it Impact (font)?

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logo-logoman-SnxvZa8e

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CrossFitHeerlenCrossFitHeerlen

See last feedback

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logo-logoman-SBeClhke

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CrossFitHeerlenCrossFitHeerlen

See last feedback

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logo-logoman-Qx0l9wye

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CrossFitHeerlenCrossFitHeerlen

Thank you!
- Delete -/ in improve but keep 'im' Italic
- can you show me how the logos look in white on a black background?

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logo-logoman-2zIH2uPI

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logomanlogoman

Hi,
hereby you have two versions of the outline.
The second one is referring more to a man torso, kind of a triangle.
I have changed the font of the taglines, i think that font brings more power and strength
to it.
Let me know what you think.
Best,
A

CrossFitHeerlenCrossFitHeerlen

+ overal design
- the barbell will look more realistic when the outside parts where the plates are on are thicker than the middle of the barbell. Please have a look at a picture of a barbell with plates on it to understand what I mean.
+/- I like that you used another font for the taglines to emphasize the strong look and feel but I don't like the font.
+/- I'm wondering if the wordplay of improve in 'improve your fitness' will look better when 'im' in 'improve' is written Italic

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logo-logoman-FwDvnHM0

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logomanlogoman

Hi,
thanks for your feedback and rating.
I added all the elements you have asked for.
If any changes, don't hesitate to ask.
Best,
A

CrossFitHeerlenCrossFitHeerlen

Great design!
+ contains everything we're looking for
- 'Since 2015' instead of 'EST 2015'
- Text effect of tagline ('Since 2015')
- edges of the barbell are too rounded and the edges of the barbell plates not at all / (small) rounded edges will look more realistic
- try a wordplay with "IMPROVE YOUR FITNESS", i.e. "(IM)PROVE YOUR FITNESS" or "IM-/PROVE YOUR FITNESS"
+/- Outling doesn't have to be exactly the same as the CrossFit Games logo. It must emphasize the strong look and feel.
You're close! Please use your creativity! You're good at it :)

logomanlogoman

Hi,
thanks again for your feedback and rating.
I'll do the changes :)
A

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logo-logoman-8SuDqeHI

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logomanlogoman

Hi,
is it what you are looking for ?
Thanks for your feedback
A

CrossFitHeerlenCrossFitHeerlen

+ registered trademark symbol (®)
+ Impact font
+ Kettlebell graphic
+ Barbell graphic
+ outlining
- no taglines 'EST 2015', 'Garage Gym' and '(Im)prove your fitness'
- barbell graphic is not realistic (barbell plates have the same height, they only differ in thickness if plates are heavier)
- Spacing between text and border (looks like text is not centered)

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logo-logoman-1FHHkOem

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CrossFitHeerlenCrossFitHeerlen

+ outlining (see file 3 for better example)
+ font
+ use of graphics
- no registered trademark symbolisch
- poor graphic design

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logo-logoman-wv3E7Fwm

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CrossFitHeerlenCrossFitHeerlen

+ font
+ use of graphics
- no registered trademark symbol
- not what we're looking for

CrossFitHeerlenCrossFitHeerlen

+ font
+ use of graphics
- no registered trademark symbol
- not what we're looking for
See file 3 for better example with outlining and look and feel we're looking for

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logo-logoman-wUvEreaG

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CrossFitHeerlenCrossFitHeerlen

Thanks for the effect but not what we're are looking for. See feedback other designs.

CrossFitHeerlenCrossFitHeerlen

I meant "effort"

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