Create an inspiring logo for Imagine
Contest details:
- Contest holder: Ymagine
- Category: Logo design
- Total budget: € 200.00
- Start date : 12-09-2018 19:24
- Ending date : 03-10-2018 00:00
- Status : Ended
- Required formats: jpg,ai,pdf
- Relevant files: None
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Available languages:
- Number of designs: 274
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Response rate:
low high
Needs:
Develop an inspiring logo for Ymagine.
A starting company in organization advice on Innovation, Transformation and Marketing.
We would love it if the logo truly triggers the imagination, while staying crisp and readable.
Ideally the word itself plays with the imagination (rather than images additional to the word Ymagine, although we're open to be surprised :-)
What inspired us:
- 1 word that reads in 2 ways (see enclosed) however this design is not modern, crips nor attractive enough. Some modern ambigram logos, optical illusions may also be sources of inspiration.
- The Lego campaign "use your imagination" we find pretty cool. However it's just inspiration and not a logo, nor do we want to be copycats.
So we're open to your creativity and look forward receiving your creations!
Company description:
Ymagine is engaged in growth and strategic renewal of organisations and brands.
From the philosophy of creating shared value, we believe that organisations can make a tremendous positive impact to our world. By unlocking the energy that comes from imagining what success could look like, and executing upon a shared desire and vision in action.
Often we observe a focus on problems in organizations. However, apart from occasional crisis management, problemfocus does not give but rather drains energy. And to C.G. Jung’s quote “what you resist, persists”.
People are not against change, but against being changed.
Therefore Ymagine’s approach is based on developing a shared vision of desire, work out the direction in co-creation, and then help to translate that into smart initiatives to act upon now.
Target group:
Organizations (large, mid-size and small)
Colors, favourites and other requirements
Just the work "Ymagine" in whatever font type probably will not entice us.
Let your creativity out and surprise us!
AP creative lab
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Ymagine says :
Dear AP,
As you may notice from my comments to also other proposals and my feedback to your below proposal, I tend to prefer the ones without a seperate picture. Unless a creative shadow somehow comes from a letter (which I have not seen so far) -
AP creative lab says
Hi, I think I've done something nice and in brief. Unfortunately, I have to give up sometimes. I saw what my colleagues have done and I think that among these there is one that has really made a beautiful logo ... thanks for your time, I hope to see you again in another competition and I hope to see that award-winning logo (it's beautiful!) :D
Best regards
Ap creative Lab -
Ymagine says :
Thank you Mr. Superhero for your creativity and inspiration!
Just being curious, which one do you feel is "the one"?
Hope to see you a next time :-)
Best regards, Mascha -
AP creative lab says
i will write you in private my "one".
Was a pleasure work with you!
Kind Regards
AP -
This contest is finished. Its not possible to reply anymore.
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AP creative lab says
..i not agree with your rating :)
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Ymagine says :
Hi AP,
Liked the letters in your former design better ;-)
And am hopeful for your creation on playing with an imaginative shadow on the letters itself. Perhaps with 1 of the letters having an awesome shadow that triggers the imagination (instead of the separate image above the word Ymagine).
Thanks for your efforts. Appreciate it! :-) -
This contest is finished. Its not possible to reply anymore.
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AP creative lab says
Hello Mascha, here my second version. The logo is the same as a previous proposal, in this i work only for the company name.
I decided to play with the word Ymagine, and i cut the final part of the name. In this way who read complete (and imagine) the 'missed' part of the name. The brain is predisposed to 'close' the shapes imagining the lines ... I thought it was fun, innovative and in brief. I hope you like it, obviously if you need more changes I will try to strain my imagination :)
i add also to possible slogan, of course we can change it.
Kind regards
AP -
Ymagine says :
Hi AP, Yes, I like what you've done. Its an improvement to your former proposal and I agree with you on the letters (your brain automatically filled in the blanks) 2 things come to my mind: 1 what if you take that idea on the letters even a step further? (to what extend will the brain still fill in?) Perhaps play with optical illusions to fool the brain but still read loud and clear Imagine
2. What if you would play imaginative shadow(s) on the letters itself? So that 1 or some of the letters actually have a great shadow... -
AP creative lab says
Hi Mascha, yes i can try to do what you suggest... i have the problem with "readability of the name" but i will try until i can :)
see you soon with new version and have a nice evening
AP -
This contest is finished. Its not possible to reply anymore.
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Ymagine says :
Dear AP creative lab,
Thanks for your proposal!
And what a cool idea to imagine you're superman, or that superman is coming when doing business with Ymagin. This is also where I struggle a bit, as it may come across somewhat pretentious being in the business of organizational advice. I do like the clean modern lettertype you used and if one of the letters would actually show a shadow that triggers the imagination, the word YMAGINE itself would become more the logo.
Kind regards, Mascha -
AP creative lab says
Hello Mascha, thank you for your feedback and rating. The idea behind the "superhero" have double meaning: the superhero is always successful, the 'human' part (the company) in the foreground recalls the potential that can have ... the second meaning is of imagination, the figure is projected towards the horizon, imagining possible scenarios (in the business) .
I agree with you in finding a way for the writing Ymagine to work alone. I will work for this.
Thanks again for the valuable feedback
Best regards
AP creative Lab -
This contest is finished. Its not possible to reply anymore.
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