Creation of a logo for a cultural association

Contest details:

Contest holder: Les Alliés des arts
Category: Logo design
Total budget: € 100.00
Start date : 03-04-2021 23:35
Ending date : 10-05-2021 00:00
Status : Ended
Required formats: psd
Relevant files: None
Available languages:
Number of designs: 356
Response rate:

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Needs:

The non-profit organization "Les Alliés des arts", recently created in Paris, France needs a logo.

1. NAME OF THE ASSOCIATION
The name of the association is a reference to the patrons (see "The target") that we want to find to help us in our mission (see "Company description").
These patrons are invited to become “allies of the arts”.
The name of the association therefore does not refer to the artists benefiting from the action of the association, or the association of patrons and artists.

2. LOGO OF THE ASSOCIATION
Two objectives are assigned to the logo, for potential patrons.

2.1 BE A MOTIVATION ELEMENT
The logo should make people want to support the association.
To motivate and seduce those solicited, one of the driving forces may be to offer a counterpart to their donation.
This consideration can be to value them, to praise them. The association can thus appear as a club of patrons whose membership is sought (like Rotary or Lions Clubs).
The logo can therefore illustrate two ideas:
- the association is: prestigious, chic.
- the association is: strong, powerful.
But be careful not to go too far! The association should not appear as:
- too elitist or "upscale";
- too "classic" and anchored in the past. It must remain in phase with the contemporary art sector (living artists or active after the Second World War) and with its actors (artists, gallery owners, collectors, influencers, etc.);
- it must not appear as already "rich" (since it is looking for help ...).

2.2 BE AN ELEMENT OF REASSURANCE
The logo should reassure potential patrons of the use that will be made of the loaned premises, equipment and funds granted.
- The logo must present the association as: serious, solid.
- The logo can also illustrate a second idea: that of the association's seniority. Therefore too much modernism should be avoided but, as indicated above, the logo must be that of an association supporting contemporary art).

Company description:

1. OBJECTIVE OF THE ASSOCIATION
The association “Les Alliés des arts” works in the field of contemporary art (visual arts exclusively: painting, drawing, sculpture, photography, etc.). Its mission is to support artists, deprived of visibility by the covid-19 epidemic (closure of art centers and galleries, cancellations of fairs, etc.), and to organize exhibitions.

2. ACTIVITY OF THE ASSOCIATION
The association organizes exhibitions in vacant places (shops, offices, etc.) that have been transformed into galleries on an ephemeral basis.

Target group:

The association targets natural or legal persons (companies) likely to become patrons by helping it achieve its mission (organize contemporary art exhibitions):

1. owners of vacant premises agreeing to make their property available free of charge to host exhibitions (eg: real estate developers, banks, large companies, etc.);

2. donors who can make a material contribution (cash or material donations) for the organization of exhibitions (eg: business leaders, lawyers, collectors of works of art, etc.).

Colors, favourites and other requirements

1. ELEMENTS OF THE LOGO

1.1 TEXT
1.1.1 The name "Les Alliés des arts"
The association is a recent creation; it is not well-known and investments in communication to make it known will remain very limited. Barring exceptions, the people who will be approached by the association will not have heard of it beforehand.
It therefore appears essential today that the logo should include the name of the association.
1.1.2 Only the name!
We do not recommend adding other texts.

1.2 GRAPHIC ELEMENTS
1.2.1 Graphic elements are an option
Contest participants are free to include, or not, graphic elements in the logo, in addition to the letters of the association’s name.
These possible graphic elements can be:
- frames, emblem or icon, etc. ;
- of all styles: minimalist, drawn, etc.
1.2.2 Graphic elements are a recommended option
We believe that the following possibilities are not promising:
- a logo consisting of the name of the association alone ("typographic logo");
- a logo made up of the name of the association and the letters "AA" (we see this as a repetition. In addition, the association will never have sufficient fame so that the initials "AA" alone will not help to identify it.

2. TYPOGRAPHY
Contest participants are free to choose the script, typeface or font for the association's name.
We recommend that participants keep in mind the characteristics of the logo described in the "Needs" section (seriousness, solidity, etc.).

3. LOGO SHAPE
The logo should be adapted to the location of "profile pictures" on Facebook and other social networks.
It should therefore fit into a square, a circle or a shape of similar proportions.

4. LOGO COLOR(S)
The logo can consist of several colors.

Mirabella24

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1. Description by designer Mirabella24:
  Bonjour,
  
  Je vous propose un autre type de logo. En gardant les tons bleu mais cette fois les mains sont à l’extérieur en signe de soutien à l’art qui est à l’intérieur mais qui s’épanouit tout de même (l’ouverture en haut).
  N’hésitez pas à me faire part de votre avis.
  
  Cordialement,
  
  Mirabella24
2. Les Alliés des arts says :
  Mirabella24,
  
  Merci pour cette proposition !
  
  Je ne pense pas, cependant, que ce soit une piste intéressante :
  - la position des mains rappelle certains logo dans l'univers de la beauté et du bien-être ;
  - c'est protecteur au point d'être étouffant ;
  - le logo est assez sombre, avec une palette de couleurs noire qui plombe un peu l'ensemble.
  
  Cordialement,
  
  Benoît
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1. Description by designer Mirabella24:
  Logo n°1198146 Signaler un abus Effacer le design
  Description du designer Mirabella24:
  J’ai changé le style de la main pour qu’elle ne fasse pas revendication...
2. Les Alliés des arts says :
  Merci d'avoir poursuivi vos recherches, Mirabella24 !
  Ceci dit, les versions précédentes sont beaucoup plus réussies (pour être franc : on a l'impression que c'est une personne souffrant d'un problème moteur qui cherche à se saisir du pinceau...).
3. Mirabella24 says
  Oh oui, je comprends tout à fait. Je vais poursuivre mes recherches dans une autre voie en gardant en tête toute les indications. Merci.
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1. Mirabella24 says
  Amelioration au niveau de la main...
2. Les Alliés des arts says :
  Merci pour les améliorations portées à ce modèle !
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1. Description by designer Mirabella24:
  Changement au niveau de la main pour enlever le style soviétique.
2. Les Alliés des arts says :
  Mirabella24,
  
  Merci pour ces nouvelles propositions !
  Le style est moins soviétique ici, mais le poing fermé reste typique de revendications de ce type...
  
  Cordialement,
  
  Benoît
3. Mirabella24 says
  Je vous remercie encore pour tout vos messages qui m’aident à crée le logo le plus adapté.
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1. Les Alliés des arts says :
  Mirabella24,
  
  Ce logo est très intéressant, dans sa construction générale, sa lisibilité, son concept qui répond bien à notre attente !
  
  Seul problème : il renvoie à un style graphique très identifié (soviétique), ce qui implique de le prendre au second degré (pourquoi pas) et parasite la perception du message...
  
  Quoi qu'il en soit, c'est LE concept qui cadre le plus avec notre attente.
  
  Cordialement,
  
  Benoît
2. Les Alliés des arts says :
  Les logos que vous avez supprimés étaient bien construits, mais les images centrales manquaient de force (et la palette de couleurs donnait une vision une peu ancienne des arts plastiques).
3. Mirabella24 says
  Bonjour !
  
  Je vous remercie pour votre retour positif. Je comprends très bien le problème lié à la main. C’est pourquoi je vous propose une autre image centrale. Et j’ai également amélioré celui-ci. En espérant me rapprocher du logo idéal. N’hésitez pas à me faire un retour.
  
  Cordialement ,
  
  Mirabella24
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1. Les Alliés des arts says :
  Bonjour Mirabella24,
  
  Bienvenue dans notre concours !
  
  Merci pour ces logos, qui explorent des voies différentes.
  A noter : le pinceau large n'est pas un outil utilisé habituellement par les artistes peintres, mais par les peintres en bâtiment...
  
  Cordialement,
  
  Benoît
2. Mirabella24 says
  Bonjour,
  Merci pour votre retours. Que pensez-vous de ma dernière proposition ?
  Cordialement,
  
  Mirabella24
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2. This contest is finished. Its not possible to reply anymore.
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Creation of a logo for a cultural association

Contest details:

Needs:

Company description:

Target group:

Colors, favourites and other requirements

Mirabella24

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