Creation of a Logo for a french theater compagny
Contest details:
- Contest holder: Anna Deleuil
- Category: Logo design
- Total budget: € 100.00
- Start date : 15-04-2019 18:49
- Ending date : 29-04-2019 00:00
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 118
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Response rate:
low high
Needs:
I’m creating a theater company; thus I have a very small budget but truly need a logo.
The company
My company’s called “La Nuit Noire” (so literally “The Black Night”, or “The Dark Night”). The plays consist of contemporary theater (without being too abstract) and deal with themes like marginality, insomnia, substance addiction, anger and how dark a party can get. The aesthetic goes from raw to dreamlike. Although the plays take place in a contemporary world, they always are more or less inspired by dark versions of fairytales (Peter Pan, Alice in Wonderland, Pinocchio, The Little Red Riding Hood).
The logo
I’m thinking of an animal, which could represent or be an allegory of night; especially a wolf or a cat. However, I would like to avoid the cliched wolf howling at the moon or cat on top of a roof at night, because they could make the company look too cute, which I would like to avoid. The animal can have a physical flaw as if it was injured: be too skinny, have a torn ear, a scar or something similar. Concerning its expression, it can have an air of defiance or look like it’s containing its anger without looking too aggressive. It should look threatening though.
The animal can be seen from behind, the front, the side, sitting, shown entirely or partially obscured (in the latter case, I’d like to be able to see or infer the beginning of its neck).
Other ideas
Thinking of a wolf led me to the idea of a pack of wolves in the shade, which I quite like.
The animal’s eye or eyes can be one or two moon(s) (probably full ones) to create a weird effect, just like one of the files I’m adding to this post.
The animal can be anthropomorphic (but shouldn’t look childish or like it belongs to a character from fashion commercials). For example, it can wear a sweater/hoodie, smoke a cigarette etc. It shouldn’t look too fashionable: no suit or cocky expression.
The colors
Considering the company’s name, I think I need the logo to be quite dark. I think I want to avoid very clean styles (for example, a drawing of a wolf with thin black lines with a white background) so that it doesn’t look like a brand logo. However, I like the sketch aesthetic, the use of black and white and of strong contrasts. For example, I like Frank Miller’s aesthetic in Sin City.
I am open to other suggestions: especially concerning the use of blue. The atmosphere can also be dreamlike or psychedelic but not too sweet or poetic.
ATTENTION
Since the company is from Lyon, France, I want to avoid it looking too similar to the local rugby team logo (the LOU).
Thank you for reading my post. I know it’s a long one but I wanted to mention as many ideas as possible.
Have a nice one
Company description:
Target group:
Colors, favourites and other requirements
Marie ALGRAIN
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Description by designer Marie ALGRAIN:
Et comme à chaque fois voici une mise en situation.
Bien à vous -
This contest is finished. Its not possible to reply anymore.
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Description by designer Marie ALGRAIN:
Et je me suis permise de faire une dernière proposition, toujours en travaillant la forêt mais avec un autre chat. La lune et lui ne forme plus qu'un.
Cordialement,
Marie Algrain -
This contest is finished. Its not possible to reply anymore.
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Description by designer Marie ALGRAIN:
Bonsoir,
Merci encore pour vos retours. Je ne sais pas par quel accessoire le chapeau pouvait être remplacé ... Voici donc deux des propositions simplement sans le chapeau. Peut être n'était il pas indispensable ? Je trouvais qu'il donnait un air sympathique au chat mais peut être qu'il était en trop. -
This contest is finished. Its not possible to reply anymore.
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Description by designer Marie ALGRAIN:
Et une mise en situation sur des cartes de visite.
Cordialement. -
This contest is finished. Its not possible to reply anymore.
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Description by designer Marie ALGRAIN:
3ème et dernière proposition. Plus BD cette fois grâce à la couleur bleu de la forêt.
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Anna Deleuil says :
Bonjour ! J'aime bien cette dernière proposition, et j'aime assez la façon dont la foret est representée dans les trois. Je ne suis pas certaine du chapeau melon qui peut amener un coté trop "classe", je ne sais pas par quoi il peut être remplacé si j'ai une idée je vous la ferai parvenir (même si rien ne vous oblige a la prendre bien sûr) merci pour ces idées bonne soirée :)
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This contest is finished. Its not possible to reply anymore.
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Description by designer Marie ALGRAIN:
2ème nouvelle proposition
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Description by designer Marie ALGRAIN:
Bonjour,
Merci pour votre retour.
Voici des nouvelles propositions avec un chat moins effrayant ... Tout en gardant l'idée de la forêt.
N’hésitez pas à me dire si cela vous plait davantage.
Bonne journée,
Marie -
This contest is finished. Its not possible to reply anymore.
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Description by designer Marie ALGRAIN:
Et voici pour finir une autre mise en situation.
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This contest is finished. Its not possible to reply anymore.
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Description by designer Marie ALGRAIN:
Et voici une mise en situation de carte de visite.
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This contest is finished. Its not possible to reply anymore.
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Description by designer Marie ALGRAIN:
Bonjour,
Voici ma proposition pour votre logo. Il est décliné en deux couleurs mais évidemment tout est possible si la piste vous plaît.
Cordialement
Marie -
Anna Deleuil says :
Bonjour !
J'aime bien le style, je pense juste que le chat pourrait être moins agressif, mais c'est une bonne idée :) -
This contest is finished. Its not possible to reply anymore.
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