Creation of a Logo for a french theater compagny
Contest details:
- Contest holder: Anna Deleuil
- Category: Logo design
- Total budget: € 100.00
- Start date : 15-04-2019 18:49
- Ending date : 29-04-2019 00:00
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 118
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Response rate:
low high
Needs:
I’m creating a theater company; thus I have a very small budget but truly need a logo.
The company
My company’s called “La Nuit Noire” (so literally “The Black Night”, or “The Dark Night”). The plays consist of contemporary theater (without being too abstract) and deal with themes like marginality, insomnia, substance addiction, anger and how dark a party can get. The aesthetic goes from raw to dreamlike. Although the plays take place in a contemporary world, they always are more or less inspired by dark versions of fairytales (Peter Pan, Alice in Wonderland, Pinocchio, The Little Red Riding Hood).
The logo
I’m thinking of an animal, which could represent or be an allegory of night; especially a wolf or a cat. However, I would like to avoid the cliched wolf howling at the moon or cat on top of a roof at night, because they could make the company look too cute, which I would like to avoid. The animal can have a physical flaw as if it was injured: be too skinny, have a torn ear, a scar or something similar. Concerning its expression, it can have an air of defiance or look like it’s containing its anger without looking too aggressive. It should look threatening though.
The animal can be seen from behind, the front, the side, sitting, shown entirely or partially obscured (in the latter case, I’d like to be able to see or infer the beginning of its neck).
Other ideas
Thinking of a wolf led me to the idea of a pack of wolves in the shade, which I quite like.
The animal’s eye or eyes can be one or two moon(s) (probably full ones) to create a weird effect, just like one of the files I’m adding to this post.
The animal can be anthropomorphic (but shouldn’t look childish or like it belongs to a character from fashion commercials). For example, it can wear a sweater/hoodie, smoke a cigarette etc. It shouldn’t look too fashionable: no suit or cocky expression.
The colors
Considering the company’s name, I think I need the logo to be quite dark. I think I want to avoid very clean styles (for example, a drawing of a wolf with thin black lines with a white background) so that it doesn’t look like a brand logo. However, I like the sketch aesthetic, the use of black and white and of strong contrasts. For example, I like Frank Miller’s aesthetic in Sin City.
I am open to other suggestions: especially concerning the use of blue. The atmosphere can also be dreamlike or psychedelic but not too sweet or poetic.
ATTENTION
Since the company is from Lyon, France, I want to avoid it looking too similar to the local rugby team logo (the LOU).
Thank you for reading my post. I know it’s a long one but I wanted to mention as many ideas as possible.
Have a nice one
Company description:
Target group:
Colors, favourites and other requirements
yann jouannic
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Description by designer yann jouannic:
Une nouvelle version des loups/monstres, redite-moi si la typographie vous conviens
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Anna Deleuil says :
Elle marche bien, merci beaucoup ! Je n'ai rien contre la typo, elle peut etre plus petite mais sinon rien a signaler de particulier merci pour cet essaie :)
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This contest is finished. Its not possible to reply anymore.
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Description by designer yann jouannic:
Une version plus épurée du loup eux 6 yeux.
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Anna Deleuil says :
Je la préfère à votre première version mais votre nouvelle proposition est ma préférée ! :)
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This contest is finished. Its not possible to reply anymore.
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Description by designer yann jouannic:
Voici une proposition d'un chat noir sur les planches d'un théâtre dont l'ombre évoque une meute de loups-monstres
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Anna Deleuil says :
Alors l'idée de l'ombre un peu monstrueuse qui évoque la meute est très bonne ! Le chat est a mon avis trop évocateur du chat de Tim Burton il ne faut pas et je pense que le théâtre n'est pas nécessaire, j'ai peur que ça fasse beaucoup d'information différente, ou s'il est conservé peut être qu'il faut enlever le gris. En tout cas si vous souhaitez poursuivre cette proposition me parait a très interessante à creuser :)
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This contest is finished. Its not possible to reply anymore.
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Description by designer yann jouannic:
Je vous propose une tête de loup à 6 yeux, symbolisant un théâtre à plusieurs visages.
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Anna Deleuil says :
Le style peut être plus fin sur celui ci et les six yeux plus net mais la typo est intéressante ! Merci :)
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This contest is finished. Its not possible to reply anymore.
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Description by designer yann jouannic:
bonjour, je vous propose cette idée d'un loup plutôt effrayant.
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Anna Deleuil says :
Bonjour
Je pense que le loup est un peu trop agressif, il faudrait quelque chose de plus contenu ou nuancé dans son expression. Et la police peut être un peu plus fine. En revanche le style du dessin est interessant ! Merci pour vos propositions et bonne journée :) -
Anna Deleuil says :
Bonjour
Je pense que le loup est un peu trop agressif, il faudrait quelque chose de plus contenu ou nuancé dans son expression. Et la police peut être un peu plus fine. En revanche le style du dessin est interessant ! Merci pour vos propositions et bonne journée :) -
This contest is finished. Its not possible to reply anymore.
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