Creation of a Logo for a french theater compagny
Contest details:
- Contest holder: Anna Deleuil
- Category: Logo design
- Total budget: € 100.00
- Start date : 15-04-2019 18:49
- Ending date : 29-04-2019 00:00
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 118
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Response rate:
low high
Needs:
I’m creating a theater company; thus I have a very small budget but truly need a logo.
The company
My company’s called “La Nuit Noire” (so literally “The Black Night”, or “The Dark Night”). The plays consist of contemporary theater (without being too abstract) and deal with themes like marginality, insomnia, substance addiction, anger and how dark a party can get. The aesthetic goes from raw to dreamlike. Although the plays take place in a contemporary world, they always are more or less inspired by dark versions of fairytales (Peter Pan, Alice in Wonderland, Pinocchio, The Little Red Riding Hood).
The logo
I’m thinking of an animal, which could represent or be an allegory of night; especially a wolf or a cat. However, I would like to avoid the cliched wolf howling at the moon or cat on top of a roof at night, because they could make the company look too cute, which I would like to avoid. The animal can have a physical flaw as if it was injured: be too skinny, have a torn ear, a scar or something similar. Concerning its expression, it can have an air of defiance or look like it’s containing its anger without looking too aggressive. It should look threatening though.
The animal can be seen from behind, the front, the side, sitting, shown entirely or partially obscured (in the latter case, I’d like to be able to see or infer the beginning of its neck).
Other ideas
Thinking of a wolf led me to the idea of a pack of wolves in the shade, which I quite like.
The animal’s eye or eyes can be one or two moon(s) (probably full ones) to create a weird effect, just like one of the files I’m adding to this post.
The animal can be anthropomorphic (but shouldn’t look childish or like it belongs to a character from fashion commercials). For example, it can wear a sweater/hoodie, smoke a cigarette etc. It shouldn’t look too fashionable: no suit or cocky expression.
The colors
Considering the company’s name, I think I need the logo to be quite dark. I think I want to avoid very clean styles (for example, a drawing of a wolf with thin black lines with a white background) so that it doesn’t look like a brand logo. However, I like the sketch aesthetic, the use of black and white and of strong contrasts. For example, I like Frank Miller’s aesthetic in Sin City.
I am open to other suggestions: especially concerning the use of blue. The atmosphere can also be dreamlike or psychedelic but not too sweet or poetic.
ATTENTION
Since the company is from Lyon, France, I want to avoid it looking too similar to the local rugby team logo (the LOU).
Thank you for reading my post. I know it’s a long one but I wanted to mention as many ideas as possible.
Have a nice one
Company description:
Target group:
Colors, favourites and other requirements
Graphicapt
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Description by designer Graphicapt:
J'ai apporté des modifications sur la silhouette pour mieux la distinguer en assouplissant les traits des mains et en ajoutant de l'espace pour la mettre plus en valeur, et puisque le chat vous plait également je l'ai un peu mis en évidence en terme de taille et en changeant la couleur du front.
Cordialement -
This contest is finished. Its not possible to reply anymore.
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Description by designer Graphicapt:
Je vous ai préparé deux versions, en espérant qu'elles répondront à vos attentes.
Cordialement -
Anna Deleuil says :
Je préfère cette forme là en arrière plan ! J'aime bien sa couleur en tout cas, les mains étaient interessantes sur le précédent et j'aime bien le chat ! Sinon, je crains juste qu'on distingue moins bien la silouhette qu'avant. Merci pour ces changements ! :)
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No comments
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This contest is finished. Its not possible to reply anymore.
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Anna Deleuil says :
Effectivement le côté plus sobre marche mieux ! J'aime bien la typo, elle est intéressante ! En revanche je ne suis pas certaine pour les yeux, il faudrait peut etre trouver un autre élément qui fasse menace ou le placer ailleurs je ne sais pas encore, merci pour ces changements ! :)
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Graphicapt says
Il n’y a pas de quoi, c’est avec un grand plaisir, je pense carrément supprimer les yeux et retravailler le texte la nuit noire. Mon souhait est de vous livrer un logo qui sort complétement de l’ordinaire et qui change entièrement des classiques chats, et loups.
J’ai une idée qui va peut-être vous plaire : )
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This contest is finished. Its not possible to reply anymore.
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Anna Deleuil says :
Bonjour, votre proposition est interessante, je prefère celle avec le blanc même si le bleu apporte quelque chose qui marche bien je l'aurai plus vu sur d'autres endroit. Je trouve que le tout peut faire penser plus à une couverture de roman qu'a un logo mais je ne saurai pas trop à pas à quoi c'est dû, si j'arrive à trouver je reviens vers vous ! Merci pour cet essaie ! :)
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Graphicapt says
Mais je vous en prie, au final j'ai eu le même sentiment et ressenti. Je me sert de cette base pour vous proposez un Logo qui vous ferra complètement changer d'avis. Bon dimanche :)
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This contest is finished. Its not possible to reply anymore.
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