Creation of a new logo for a website and a Delicatessen store - Regional Fine Food

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Start date: 09-11-2013

Ending date: 05-12-2013

Total budget: € 329.00
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Sunnyamelie

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

In order to replace our present logo, we wish a new fresh and modern logo which tempts the consumers to discover our fine food products.

We wish to use this logo for our whole communication:
- Website
- Fine food gift boxes
- Store delicatessen
- Creation of a range of products with our brand
- Metallic packagings, caskets cardboards
- Network of shops

Company description

The company "Les Maisons de Producteurs " is a group of local producers who joined around the passion for their products of type Fine Food / Delicatessen

Small and big, they all defend proudly the Region Languedoc-Roussillon through the specialities of fine food.

Products are all sold in retail food store except supermarkets.

Target group

Our products are designed for all the Epicureans, regular or occasional!

The persons also wishing to be secured on what they eat.

Colors, favourites and other requirements

Our old logo is green and brown but we will study all range of colors

Designer: RobertDesignotopia RobertDesignotopia
logo-robertdesignotopia-wRd7Ulcm

RobertDesignotopiaRobertDesignotopia

Bonjour,


Hereby my proposal for your new logo.

The overall concept is that there is one logo which stands for the whole 'Les Maisons de Producteurs'. A modern and sophisticated logo in black and white on a colored background. In the centre of the logo you see the shape of the region of Languedoc-Roussillon.

The other logos are to be used specifically for the different products which Les Maisons produces and sells.
Every sort of delicacy has it's own version of the logo, instead of the shape of the region there is an illustration of the main ingredient of that particular delicacy and it has it's own background color.

By using slightly altered versions of the logo for the different product- and delicacy-groups the diversity of Les Maisons de Producteurs is highlighted while maintaining 1 strong visual language and design.

I hope you like my design and I am looking forward to your feedback!

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