Design a fresh, happy and cool logo for a dance company with different dance projects for young and old. Alles draait dansprojecten

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Start date: 21-09-2017

Ending date: 17-10-2017

Total budget: € 229.00
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freshdesign

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

The logo has to be attractive for kids and adults. A strong logo for a new concept for joining dance classes. It has to be clear that the company stands for dance projects but not in a standard way like with a obvious dance-icon in it. A design in the modern trends. I would like to use the logo for all my communication. Furthermore i would like to use the logo for on t-shirts and promotion materials.

Company description

Name of a dutch dance company:

Alles draait
dansprojecten

A strong logo for a new concept for joining dance classes. No ballroom dancing.
Hiphop, modern dance.

Target group

(young) adults

Colors, favourites and other requirements

Designer: freshdesign freshdesign
logo-freshdesign-cJKZ0Egi

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logo-freshdesign-siLznJT6

freshdesignfreshdesign

Another way to play around with this logo.

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logo-freshdesign-nloDMIN6

freshdesignfreshdesign

I also made a few variations how to display the logo.
Background picture is from visualhunt.com and ok for commercial use.
Photo credit: <a href="https://www.flickr.com/photos/embajadaeeuubuenosaires/34675155796/">Embajada de EEUU en la Argentina</a> via <a href="https://visualhunt.com/re/638485">Visualhunt.com</a> / <a href="http://creativecommons.org/licenses/by/2.0/"> CC BY</a>

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logo-freshdesign-kgDbKuR6

freshdesignfreshdesign

Hello!
I designed a minimalistic contemporary logo.
I used one of my favourite fonts, which has a very modern feel and is easily readable. The icon replicates diamond and represents both modern dance in it´s simplicity and also hip hop in it´s hidden bling-bling.
Since your brand name has quite a long title, I did not feel the need to add icons of dancers in the logo itself. Although, if you are afraid that people do not recognize that the logo stands for dancing studio, then I would just suggest to print posters: pictures of your dancers with the logo on it.
All the best with finding the best visual!

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