It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Please develop a logo for First Response Radio. To be used for re-vamping the FRR website and re-branding/positioning FRR among public stakeholders and beneficiaries in the field. The logo will be used for stickers and promo material. #647192 the colour of the suitcase the radio station is carried in, the client likes to see the purple-ish colour back in the logo. I personally like play with negative spaces, for example, the panda in the WWF logo. It is, perhaps good to know, that FRR is known for its rapid response to disasters.

Revamp website work in progress.
firstresponseradio.weebly.com

Umbrella company.
febc.org

Current website
firstresponseradio.org
youtube.com/watch?v=_GCJGoySf3E
twitter.com/F1RST_Response

Similar service
shelterbox.org/shelter/aid

Company description

First Response Radio (FRR) is a network of radio broadcasters, NGOs and Government partners. Our members have been working in disaster areas since the Tsunami of 2004, providing critical information via radio, as aid. Our goal is to set up a radio station for the affected community within 72 hours of a disaster. The best way we have discovered to build this capacity is to equip and train teams before disaster strikes.

Target group

The network, potential franchise, government authorities. It must create recognition while deployed. Using stickers, t-shirts, banners etc.

Colors, favourites and other requirements

# Use primary or secondary colours, not sure about that. I think that the purple #647192 may be changed to a more outspoken tint. I am struggling with the website re-vamp regarding that.
# Negative space, cool!
# If slogan 'Ready When Disaster Strikes) can be integrated, great!