It all started with an idea...

Needs

CooL is the acronym for COaching Op Leefstijl (coaching on lifestyle), an innovative Dutch combined lifestyle intervention for overweight and obese people. The CooL-program aims for behavioural change with regards to healthy food, physical exercise, sleep, stress and relaxation in order to achieve weight loss. The innovative aspect is that the program is autonomy driven, the patient stays at all times in charge and decides which behavioural change is possible and acceptible. This program will be part of the national health insurance package from 2019 and we are looking for a new logo that exudes a sense of vitality, healthiness and freshness. The logo should be recognizable for patients, referrers (general practitioners and doctor's assistants) and for lifestyle coaches. The acronym CooL is well known and is for that reason preferably part of the design.
We are looking for a logo in vibrant colors but it should still be recognizable if printed in black and white.

Company description

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Colors, favourites and other requirements

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