Logo design for design hotels group

GET A DESIGN

Start date: 08-02-2013

Ending date: 15-02-2013

Total budget: € 199.00
Latest design
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palmafontana

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Brand name: Ruby

Character/style:
- Laid-back
- Modern
- Uncomplicated
- Authentic
- With humor and a dash of self-irony
- Caring
- Sensual
- Style-conscious

Company description

Logo design for up-and-coming design hotels group with hotels in major cities and metropoles, as well as resorts in trendy lifestyle destinations.

Target group

Positioning: All that you care for, in style. Nothing else. Finally.

Target groups: Modern and post-modern milieus, that care for the following:
- things that have soul
- aesthetical perfection
- sensual attraction
- uniqueness
- the newest on the market
- seducing me to dream
Among these milieus, women are a core target group.

Colors, favourites and other requirements

- Logo needs to work in two ways -- a) Only "Ruby" and b) "Ruby" in conjunction with a product identifier, e.g., "Ruby Nights". The product identifier should be easiliy distinguishable from the brand name, f. ex. by using different font weights.
- Regular use of capital letters at beginning of words, and small letters for rest(not all in capitals, not all in small letters)

Hypothesis: Due to the positioning and target group characteristics, use of longhand and potentially even handwriting may work well.

Designer: pitdesigns pitdesigns
logo-pitdesigns-eAGIygN6

pitdesignspitdesigns

Concluding i have made an impression of the logo on the glass window of an hotel.

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logo-pitdesigns-dXwaAnz6

pitdesignspitdesigns

Here you can see an impression of how the logo can be used.

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logo-pitdesigns-cvcrMvb6

pitdesignspitdesigns

In addition i have made a version of the logo with a product identifier.

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logo-pitdesigns-bgzPlAo4

pitdesignspitdesigns

Hello,

This is my interpretation of what Ruby should look and feel like. When picking the colors i have also kept it in mind. Red stands for sensual and caring while the champange in combination with dark brown gives it a laid back look while staying modern. I have tried to keep the logo element simple while maintaining the shininess a ruby should have.
I hope and think i have captured all the chararistics in the logo.
I have also made some impressions of how it would look like when used in real life.

If you have any suggestions and/or feedback please let me know!

Kind regards,

Robin Pit

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