It all started with an idea...

Needs

WHAT WE WANT:
An abstract logo / draw / badge which represent:
- a temple because we are an institute
- a sword for action
- a quill for knowledge
Everything should be classy, elegant and abstract

GOAL: design a super awesome draw/logo /badge that show we are a premium company about negotiation consulting

ABOUT US:
We are an institute specialized in Negotiation and Conflict Management. We train, assist and advise companies, governmental organizations, and people when negotiations become complex and sensitive. We are more expensive than our competitors but we are working with best experts in France and we overdeliver.

VALUES:
We are looking for an elegant and classy logo. We would like something original. We already have a logo www.institut-nera.com but we would like something more classy now we are identified like in the top3 leaders in France.

TARGET AUDIENCES:
CEO and C-level from multinational companies

Other notes
FIRST LOGO: Actual logo is an icon of a temple (www.institut-nera.com) because we are an institute. Our approach is a mix between knowledge and action, kind of a mix between quill and sword.

COLORS:
Grey and / or blue
004D80
14ABFF

WHERE IT WILL BE USED/ THINGS TO NOTE:
• website and goodies

STYLE:
• Classy and Elegant

IDEAS:
• Pictorial/ Abstract logo design

WHAT WE DON'T WANT:
• No generic concepts

Company description

Target group

Colors, favourites and other requirements