Logo for caterer who deliver good and fresh meals at home

GET A DESIGN

Start date: 12-12-2014

Ending date: 07-01-2015

Total budget: € 199.00
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MiliG

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

For now we need a logo, eventually we also need business cards and packaging design.

Google ‘ready-to-eat meals packaging’ ALL you see is NOT what we would like to be.
Google ‘best design packaging’ and you see a lot of great innovative designs.

NEW! Pls notice I uploaded two new 'inspiration' briefings.

Company description

Name of the company:
lekker thuis eten (translation: nice/good food at home)

Sector:
caterer who deliver at home

USP:
- very good price/quality
- a fresh meal for every day
- for everyone, even with dietary

Target group

Target group:
- Everybody who wants a good, fresh dinner but isn’t able (or don’t want) to prepare the meal himself.

Colors, favourites and other requirements

Wishes for the logo design (principles of logo design):

1. Simple
2. Memorable (time will tell ;-))
3. Timeless
If the logo is used in black/white, it must be timeless. If we use the colours you suggest, it could be more fashionable. By the way: we love distinctive colours!
4. Versatile
We would like to receive it as a vector. The logo will at least be used for business cards, on packaging and website.
5. Appropriate
There’s no better way to explain then to quote David Airy:

‘A logo doesn’t need to say what a company does. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer. Etc..’

Creativity of the logo:
Most important: remain the above principles! The creative part should be particularly shown up in the use of the logo.

Keywords:
No fork & knife!
No script letter!
Fresh
Chic
Tasty


Suggestions for colours:
- maybe combine pantone 494/pantone 571/white/gold
- maybe combine pantone 550/pantone 5185/pantone 187 and white
- or maybe find here your inspiration: http://www.modernehippies.nl/scholten-baijings/

Designer: BowWow BowWow
logo-logotip-dizajn-bowwow-KcUpBGbo

No comments

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logo-logotip-dizajn-bowwow-JNrNZVnk

BowWowBowWow

In this proposal I inserted again a wisk but used just one and more bright colors so I achieved better contrast. I think it can work well as a sticker and any two combinations (or even just one) of colors can work well. It was just an idea so I gave it a try. In general I wanted to achieve more flat-look design, rather than 3d gradients etc. Looking forward for your comments.

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BowWowBowWow

Here I wanted to try something that resambles badge with ribbon hanging bellow. Within the badge I put wisks which are placed radially from the centre (perhaps resambling a bit sun or a flower). If you have any suggestions how I can improve the design (e. g. color shades, font etc.) I am willing to adjust it.

lekker thuis etenlekker thuis eten

I didn't see the whisks in the first place. Creative, nice! So this is the feeling about your option:
1. first: nope.
2. second: (seeing the whisks) great!
3. Hmm... is it perhaps too much fiddling?
4. I don't know it any more...

I know it's not helpful, sorry, but I would like to give you honest feedback.

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logo-logotip-dizajn-bowwow-rXnLDz4C

BowWowBowWow

This proposal is going towards more illustrative direction but I just wanted to give it a try. In the centre of the logo is an apple like most universal sign of good, healthy food. Looking forward for your comments and suggestions.

lekker thuis etenlekker thuis eten

Thank you, I like your font. The apple isn't the right symbol, because we're going to deliver meals.

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logo-logotip-dizajn-bowwow-p4WS0TWC

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BowWowBowWow

This logo proposal represents circle (fruit, vegetable) with the leafs on the top (alluding on healthy food). I wanted to keep it as simple as possible thus I was using only black-white-one additional color range. Maybe these can be changed depending of the type of the meal it is delivered (e.g. green/vegetarian; pink/deserts etc.). I am looking forward for your comments and suggestions so I can improve my design.

lekker thuis etenlekker thuis eten

Well BowWow...it's great! There are some points, but really, it's very nice.
- It's not TUIS, but THUIS
- Like the leaf, but it could be a more modern on. Difficult to explane, but this looks like a illustrator excercise.
- we would like to use it as a sticker, when there is a white edge, there could exist cutting edge problems.

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logo-logotip-dizajn-bowwow-x39oAm7U

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logo-logotip-dizajn-bowwow-qFerK7rU

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logo-logotip-dizajn-bowwow-lvQngz7Q

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