Logo for

HLM

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  1. Description by designer HLM:

     New Design & Composition ! Same comment
     
     Hello !
     
     Here is my design for your music label : Chuck Seagal.
     To illustrate my speech I put some link in the end of the post.
     
     I was initialy inspired by Googie Art. This is a 50's American Art movement used to signboard of Coffee shop and other Gas Station around the U.S. highway ( Road 66, Motel, Dinner, Las Vegas ... ). This movement represents futur, dynamic, virility and have a very Rock background.
     
     For " Chuck Seagal ", I have chosen a font inspired by chrome inscriptions on American motorcycles. It is oblique, fat, square and have a script/manual touch.
     For " Record " I choose a slab font which adds a technical and Institutional side.
     
     Red triangle, by its shape and color, is an offensive and dynamic force. It can also be seen as an abstract electic guitare.
     This type of triangle with bright colors is also used by electronic label as R&S Record which play techno.
     
     The color-coded "red, black, white" is well known in the communication to catch the eye and stimulate it (Marlboro, Coca-Cola, Russian constructivism ...)
     
     To conclude, the design is influenced by american ideology and movements. It shows power, dynamic, technic and virility. There is a retro background and a contemporary aesthetic due to a minimal and sleek graphism.
     
     I hope you will like my design. Please send me feedback !
     Have a nice day !
     
     
     Googie Art :
     http://en.wikipedia.org/wiki/Googie_architecture
     
     R&S Record :
     http://eil.com/images/main/Various-Dance+-+R&S+Records+-+In+Order+To+Dance+-+DOUBLE+CD-448890.jpg
     
     Russian constructivism :
     http://www.designishistory.com/images/lissitzky/BeatTheWhites.jpg

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  1. Description by designer HLM:

     Bonjour !
     
     Voici ma conception pour votre label de musique Chuck Seagal Record.
     Pour illustrer mes propos j'ai laissé quelque liens en fin du commentaire.
     
     Je me suis dans un premier temps inspirée par le Googie Art. C'est un mouvement artistique américain des années 50's utilisé pour les enseigne des " coffee shop " et autre " gas station " aux alentours des autoroutes américaine ( Route 66, Motel, Dinner .. ). Ce mouvement représente le futur, la dynamique, la virilité et est très " rock ".
     Concernant la typo de " Chuck Seagal ", j'ai choisis une typo inspirée des inscriptions chromé sur les motos américaine. Elle est oblique, grasse et carré tout en possédant une touche manuel/script. Pour " Record ", c'est une typo a empattement carré. Ça rajoute un côté technique et institutionnelle.
     
     Le triangle rouge, par sa forme et sa couleur, représente une force offensive et dynamique. Il peut aussi être vus comme une guitare électrique abstraite.
     Ce type de triangle aux couleurs vive est aussi utilisé par les label d’électronique indépendant comme R&S Record.
     
     Le code couleur " rouge, noir, blanc " est quant à lui bien connu dans la communication pour accrocher l'oeil et le stimuler (Marlboro, Coca-Cola, Constructivisme Russe ...)
     
     Pour conclure, le design s'inspire de mouvement et d'idéologie américaine tout en véhiculant des notions comme la force, le dynamisme, la technique et la virilité. Il comporte des bases rétro (authenticité) tout en étant contemporains grâce à son graphisme épuré.
     
     J’attend vos retours en espérant que mon design vous plaira.
     Bonne journée !
     
     
     Googie Art :
     http://fr.wikipedia.org/wiki/Googie
     
     R&S Record :
     http://eil.com/images/main/Various-Dance+-+R&S+Records+-+In+Order+To+Dance+-+DOUBLE+CD-448890.jpg
     
     Russian constructivism :
     http://www.designishistory.com/images/lissitzky/BeatTheWhites.jpg
     
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     Hello !
     
     Here is my design for your music label : Chuck Seagal.
     To illustrate my speech I put some link in the end of the post.
     
     I was initialy inspired by Googie Art. This is a 50's American Art movement used to signboard of Coffee shop and other Gas Station around the U.S. highway ( Road 66, Motel, Dinner, Las Vegas ... ). This movement represents futur, dynamic, virility and have a very Rock background.
     
     For " Chuck Seagal ", I have chosen a font inspired by chrome inscriptions on American motorcycles. It is oblique, fat, square and have a script/manual touch.
     For " Record " I choose a slab font which adds a technical and Institutional side.
     
     Red triangle, by its shape and color, is an offensive and dynamic force. It can also be seen as an abstract electic guitare.
     This type of triangle with bright colors is also used by electronic label as R&S Record which play techno.
     
     The color-coded "red, black, white" is well known in the communication to catch the eye and stimulate it (Marlboro, Coca-Cola, Russian constructivism ...)
     
     To conclude, the design is influenced by american ideology and movements. It shows power, dynamic, technic and virility. There is a retro background and a contemporary aesthetic due to a minimal and sleek graphism.
     
     I hope you will like my design. Please send me feedback !
     Have a nice day !
     
     
     Googie Art :
     http://en.wikipedia.org/wiki/Googie_architecture
     
     R&S Record :
     http://eil.com/images/main/Various-Dance+-+R&S+Records+-+In+Order+To+Dance+-+DOUBLE+CD-448890.jpg
     
     Russian constructivism :
     http://www.designishistory.com/images/lissitzky/BeatTheWhites.jpg
     

  2. This contest is finished. Its not possible to reply anymore.