Logo for research project on physical activity!

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Start date: 22-08-2013

Ending date: 22-09-2013

Total budget: € 199.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Design a logo for "Active2Gether": an innovative research project on physical activity in young adults (18-25 yrs). The logo should look sleek and smooth and it should show innovation. We should be able to use the logo in two ways: as figurative mark and as combination of figurative mark and project name.

We're open to two kinds of logos:
(1) A logo that represents very clearly what our project is about: physical activity, young adults (18-25 yrs), social media, 'intelligent' system.
(2) A more abstract logo that represents what our project is about less explicitly, but that is appealing and recognizable.

We don't have a strong preference for either of the two types, but either way: we want something that looks nice (typo)graphically! Who'll make us happy?

Company description

The research project Active2Gether is a collaboration between the department of Artificial Intelligence at the VU University in Amsterdam, the department of Biostatistics & Epidemiology at the VU Medical Center and Philips Research. Its objective is to design a system that motivates young adults (18-25 yrs) to be more physically active. The three key aspects of this system are: (1) physical activity, (2) influence of social networks and social media, and (3) innovation and intelligence.

Target group

The logo is meant to provide the research project with a ‘face’ to the outside world. That means that the target audience is very broad, although it mainly consists of other researchers in related domains (Artificial Intelligence and Health Promotion). The logo could also be used in recruiting potential users of the system, so it should also appeal to young adults of 18 to 25 years old. Possibly, we will also use the logo for the system’s app in the iTunes app store and the Google Play store.

Colors, favourites and other requirements

The logos of all parties involved are predominantly blue, so it seems logical to show these colors in the logo of Active2Gether as well. However, this is no requirement: we are open to other suggestions and ideas. We prefer a modern and mature design, in which the focal points of the project are directly or indirectly recognizable: physical activity, social influences and innovation.

Designer: Marino Marino
logo-marino-l1aISJ2u

MarinoMarino

Beste,

Hierbij mijn inzending. De poppetjes doen een 'wave' en dit staat synoniem voor samen (together) actief zijn.
Ik hoor graag wat u ervan vindt.

Gr. Marijn

Active2GetherActive2Gether

Beste Marino,

Bedankt voor je ontwerp. We vinden het een leuk idee, maar we zoeken een ontwerp dat meer innovatie uitstraalt. We zouden het waarschijnlijk interessanter vinden als de wave iets abstracter is.

Groeten,
het Active2Gether team

===

Dear Marino,

Thank you for your design. We like the idea, but we're looking for a more innovative design. We'd probably find the logo more interesting if the wave was more abstract.

Regards,
the Active2Gether team

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