Logo for small strategy consulting firm

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Start date: 23-08-2012

Ending date: 06-09-2012

Total budget: € 100.00
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dalvachtak

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

STRATEGIES INC. is looking for a simple, to-the-point, business like logo that creates a (little) spark of interest and understanding of what we stand for, with the readers. To be used on business card, website and letters.

The name "STRATEGIES INC." should in a way be explained through the logo- as it signifies our views and approach on strategy consulting. Yes, the name is a bit of a (simple) wordplay for a strategy consulting firm, but the other thoughts behind it relate to the "INCORPORATED"; we help to create strategies that are "Combined, Joined and United into a Structured, Integrated and Coherent Whole" (according to the dictionary). See more on this company approach below...


Looking forward to your ideas!

Company description

STRATEGIES INC. is an independent boutique consulting firm, advising (inter)national corporations and ambitious start-ups on their growth strategy creation, new business development and organisational transformation.

We believe in a Structured approach: First, harvesting deep external insights and Combining that with the company's real internal potential. Then, Jointly building holistic (Coherent) strategies from the discovered growth opportunities. Finally, Uniting and organising the company to realise the strategy and develop the business as a Whole.

Target group

We (want to) work for both large multinationals as well as start-ups with international ambitions. Clients could come from various industries but with the common denominator of rapidly changing markets - giving our clients an opportunity and/or need to adapt to this.

STRATEGIES INC. can provide 3 types of service, written as: "Analyse - Strategize - Realise". This could be part of the logo, a subheader?
(as it also indicates our approach...)

Colors, favourites and other requirements

Not a direct preference for colours (although we like orange...) but the logo should not be too fancy or complex. It should come across on a business card and website.
The name STRATEGIES INC. should be there and possible our type of services as subtext: "Analyse - Strategize - Realise".

It should create trust through simplicity, clearness and the message it conveys. After all, it is about the content of our support - not the packaging..

Designer: DIM DIM
logo-logotip-dizajn-dim-IvkWoSJc

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DIMDIM

what you think about this work?

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logo-logotip-dizajn-dim-iSytLhKq

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Adri.Kraa@gmail.comAdri.Kraa@gmail.com

hi there,
thanks for your further ideas.
i like the jigsaw better than the shaking hands. but i still feel that it is a bit too general and not unique enough for our firm.
any other ideas that are bit more tailored to us?

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logo-logotip-dizajn-dim-mzOgX77Q

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Adri.Kraa@gmail.comAdri.Kraa@gmail.com

Hi, thanks for your suggestion.
I do like the font and the colour! However, I do not quite get the message. Is it the 'guard' that relates to strategy as a war thing? I know that is where strategies derived from but that is not what I want to convey to potential clients. There should be more of our specific strategy consulting approach (as explained) visible/integrated in the logo.

DIMDIM

ok

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