Logo for small strategy consulting firm

Contest holder: Adri.Kraa@gmail.com
Category: Logo design
Status: Ended

GET A DESIGN

Start date: 23-08-2012

Ending date: 06-09-2012

Total budget: € 100.00

Latest design

dalvachtak

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

STRATEGIES INC. is looking for a simple, to-the-point, business like logo that creates a (little) spark of interest and understanding of what we stand for, with the readers. To be used on business card, website and letters.

The name "STRATEGIES INC." should in a way be explained through the logo- as it signifies our views and approach on strategy consulting. Yes, the name is a bit of a (simple) wordplay for a strategy consulting firm, but the other thoughts behind it relate to the "INCORPORATED"; we help to create strategies that are "Combined, Joined and United into a Structured, Integrated and Coherent Whole" (according to the dictionary). See more on this company approach below...

Looking forward to your ideas!

Company description

STRATEGIES INC. is an independent boutique consulting firm, advising (inter)national corporations and ambitious start-ups on their growth strategy creation, new business development and organisational transformation.

We believe in a Structured approach: First, harvesting deep external insights and Combining that with the company's real internal potential. Then, Jointly building holistic (Coherent) strategies from the discovered growth opportunities. Finally, Uniting and organising the company to realise the strategy and develop the business as a Whole.

Target group

We (want to) work for both large multinationals as well as start-ups with international ambitions. Clients could come from various industries but with the common denominator of rapidly changing markets - giving our clients an opportunity and/or need to adapt to this.

STRATEGIES INC. can provide 3 types of service, written as: "Analyse - Strategize - Realise". This could be part of the logo, a subheader?
(as it also indicates our approach...)

Colors, favourites and other requirements

Not a direct preference for colours (although we like orange...) but the logo should not be too fancy or complex. It should come across on a business card and website.
The name STRATEGIES INC. should be there and possible our type of services as subtext: "Analyse - Strategize - Realise".

It should create trust through simplicity, clearness and the message it conveys. After all, it is about the content of our support - not the packaging..

Designer:

wkdesign

attached my design

hi there,
thanks for your contribution.
i like the font and the way you represent the company name. but the jigsaw does not really do it for me. i understand the symbolic but it feels a bit too obvious and not unique enough for what we are after.
thanks

This contest is finished. Its not possible to reply anymore.

hi, attached you will find my design, hope you like it.
i would love to get feedback from you, regarding my design.

best regards,
wartan

Hi there wartan,
Thanks for your idea. I think it is visually tight (which I like) but it misses some of the main points - as I also explained to some other contributions.
The main comment is on the concpet of chess and strategies: they can be closely related but we do not want to explain the concept of strategy to potential clients but rather want to explain the concept of HOW we at STRATEGIES INC. look upon strategy consulting. This we tried to explain in our brief. See if you can work from that angle. Hope to see some more ideas!
Some further input: the INC. should not be smaller as it is an integral part of the name - and actually again the differentiating factor.
(and on a side note: the design of the chess pieces make me think about India... not sure why... maybe Taj Mahal like? At the moment we don't have a special relation with India so this i am not so sure about either)