Logo for small strategy consulting firm

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Start date: 23-08-2012

Ending date: 06-09-2012

Total budget: € 100.00
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dalvachtak

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

STRATEGIES INC. is looking for a simple, to-the-point, business like logo that creates a (little) spark of interest and understanding of what we stand for, with the readers. To be used on business card, website and letters.

The name "STRATEGIES INC." should in a way be explained through the logo- as it signifies our views and approach on strategy consulting. Yes, the name is a bit of a (simple) wordplay for a strategy consulting firm, but the other thoughts behind it relate to the "INCORPORATED"; we help to create strategies that are "Combined, Joined and United into a Structured, Integrated and Coherent Whole" (according to the dictionary). See more on this company approach below...


Looking forward to your ideas!

Company description

STRATEGIES INC. is an independent boutique consulting firm, advising (inter)national corporations and ambitious start-ups on their growth strategy creation, new business development and organisational transformation.

We believe in a Structured approach: First, harvesting deep external insights and Combining that with the company's real internal potential. Then, Jointly building holistic (Coherent) strategies from the discovered growth opportunities. Finally, Uniting and organising the company to realise the strategy and develop the business as a Whole.

Target group

We (want to) work for both large multinationals as well as start-ups with international ambitions. Clients could come from various industries but with the common denominator of rapidly changing markets - giving our clients an opportunity and/or need to adapt to this.

STRATEGIES INC. can provide 3 types of service, written as: "Analyse - Strategize - Realise". This could be part of the logo, a subheader?
(as it also indicates our approach...)

Colors, favourites and other requirements

Not a direct preference for colours (although we like orange...) but the logo should not be too fancy or complex. It should come across on a business card and website.
The name STRATEGIES INC. should be there and possible our type of services as subtext: "Analyse - Strategize - Realise".

It should create trust through simplicity, clearness and the message it conveys. After all, it is about the content of our support - not the packaging..

Designer: Budget Media Budget Media
logo-budget-media-AcEjpi1Q

Budget Media Budget Media

A variation.

Feedback is welkom.

Greetings Mark

Adri.Kraa@gmail.comAdri.Kraa@gmail.com

Hi Mark,
Visually i like (all) your designs. That is not the issue.
But we would like to use a logo that represents someting about our company, it should symbolise who we are or how we are different than all the other small consulting firms. Someting that we can identify ourselves with and proudly put it on our business card, website etc.

Pls explain what your thoughts are behind the design because this might help us to get inspired and see the symbolism in it - then it might all come together!
adri

This contest is finished. Its not possible to reply anymore.
logo-budget-media-2Uqmw9Im

Budget Media Budget Media

Our second proposal for your logo, we have the inc and the item is added as you requested, further explanation logo: half circles forms the right strategy an entire circle that goes for the color, transparent color of the logo stands for the clarity and transparency that the company wants to convey and how they will continue with the company the stronger the color and the strategy become tighter.

feedback is welkom

Mark

Adri.Kraa@gmail.comAdri.Kraa@gmail.com

hi mark,
thanks for this next version. I like the words and colours, good. I do see two logos, is that intentional, cant see much difference between them?
To be honest i do not quite get your explanation. do you mean that each ball (consisting of two halves) represents a strategy and that it becomes clearer the more you move upwards? I do not really feel a strong connection with our firm's approach yet.
Are you able to try a slightly different idea?
Adri

Budget Media Budget Media


The second logo is fuller and more lustrous made​​. It is one of many examples that we can make. Would you like us to continue with this idea or want a completely different logo?

This contest is finished. Its not possible to reply anymore.
logo-budget-media-Sn5ZXRKK

Budget Media Budget Media

Our first proposal for your new logo feedback is welcome.

Kind regards Mark

Budget Media Budget Media

You can click on the image for the actual size and color

Adri.Kraa@gmail.comAdri.Kraa@gmail.com

Hi Mark,
Good start!
I really like the visual aspect of this logo. I like the colours, the simplicity and it's business like.
Would really be interested in some more explanation of your thoughts and how it relates to our approach & vision in strategy consulting:
What do the half circles respresent? Why four and why are they halved. And why is one blue-blue and most visible?
I feel that the font size of the name should be all similar. "Inc." (with a dot) in STRATEGIES INC. is not denoting a legal form but the differentiating part of the name of our company. That is what it is all about.
Hope to see some further design from you!

This contest is finished. Its not possible to reply anymore.