Logo for small strategy consulting firm

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Start date: 23-08-2012

Ending date: 06-09-2012

Total budget: € 100.00
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dalvachtak

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

STRATEGIES INC. is looking for a simple, to-the-point, business like logo that creates a (little) spark of interest and understanding of what we stand for, with the readers. To be used on business card, website and letters.

The name "STRATEGIES INC." should in a way be explained through the logo- as it signifies our views and approach on strategy consulting. Yes, the name is a bit of a (simple) wordplay for a strategy consulting firm, but the other thoughts behind it relate to the "INCORPORATED"; we help to create strategies that are "Combined, Joined and United into a Structured, Integrated and Coherent Whole" (according to the dictionary). See more on this company approach below...


Looking forward to your ideas!

Company description

STRATEGIES INC. is an independent boutique consulting firm, advising (inter)national corporations and ambitious start-ups on their growth strategy creation, new business development and organisational transformation.

We believe in a Structured approach: First, harvesting deep external insights and Combining that with the company's real internal potential. Then, Jointly building holistic (Coherent) strategies from the discovered growth opportunities. Finally, Uniting and organising the company to realise the strategy and develop the business as a Whole.

Target group

We (want to) work for both large multinationals as well as start-ups with international ambitions. Clients could come from various industries but with the common denominator of rapidly changing markets - giving our clients an opportunity and/or need to adapt to this.

STRATEGIES INC. can provide 3 types of service, written as: "Analyse - Strategize - Realise". This could be part of the logo, a subheader?
(as it also indicates our approach...)

Colors, favourites and other requirements

Not a direct preference for colours (although we like orange...) but the logo should not be too fancy or complex. It should come across on a business card and website.
The name STRATEGIES INC. should be there and possible our type of services as subtext: "Analyse - Strategize - Realise".

It should create trust through simplicity, clearness and the message it conveys. After all, it is about the content of our support - not the packaging..

Designer: PatrickBateman PatrickBateman
logo-logotip-dizajn-patrickbateman-HWjlGZBw

PatrickBatemanPatrickBateman

update

Adri.Kraa@gmail.comAdri.Kraa@gmail.com

Hi thanks. But I don't think this makes it stronger, sorry.
Any other idea of 'inserting' an "i" in the logo or shall we forget about it?

Adri.Kraa@gmail.comAdri.Kraa@gmail.com

Hi thanks. But I don't think this makes it stronger, sorry.
Any other idea of 'inserting' an "i" in the logo or shall we forget about it?

PatrickBatemanPatrickBateman

Yeah, I agree that we should forget about an "i" because that way logo doesn't look strong, elegant and simple (like the second version :)

This contest is finished. Its not possible to reply anymore.
logo-logotip-dizajn-patrickbateman-EPOd681Y

PatrickBatemanPatrickBateman

update :)

Adri.Kraa@gmail.comAdri.Kraa@gmail.com

Hi Patrick , this is one of our top three.
I would still like to ask if you could still get the "i" in the (middle part of) logo as well. Or would that totally destroy the design?
On a smaller note: we like the font of words a bit thicker/ bolder And also a dot after " realise" can make it a statement?
What if strategies is just in black? Or the s part of logo in same colour as the word strategies and the "I" part of logo in same colour as " inc."
If you could toy around we can see all possibilities and make final choice.
Thanks again!

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logo-logotip-dizajn-patrickbateman-ARnWQUBk

PatrickBatemanPatrickBateman

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Adri.Kraa@gmail.comAdri.Kraa@gmail.com

Hi Patrick,
Looks promising!
First: could you explain a bit more your thoughts behind it - how does the logo apply to our firm? What does it represent? I like to have a story behind the logo that symbolises what our little firm stands for.

Secondly: Can you make some corrections/changes?
- There is no "dot" between strategies and Inc. The dot is after the Inc.
-Can you try different colours for the words? "Strategies" in orange or Inc. in orange
- Would it work with dots between the subtext words to separate them (someone else has done that, think I like it): Analyse . Strategize . Realise .

Finally: do you think you could get the INC. itself symbolised/represented in the logo. That word stands for our approach and should differentiate us from the competition. Maybe a dot or still the "i" incorporated in the figure or something?

This contest is finished. Its not possible to reply anymore.