Logo of a new kidstore in Paris smart and trendy : Bouh !

GET A DESIGN

Start date: 13-11-2013

Ending date: 27-01-2014

Total budget: € 229.00
Latest design
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illustrasonia

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Need a logo sober and classy for a smart population and at the same time a little bit playful because it is a shop for children. A little bit rock, a little bit soft...
The logo has to serve as physical sign to the store but also for the trade web site, loyalty cards, bags, flyers...

Company description

Bouh!
Is a concept-store in Paris for 0-10 year old child proposing all that we can find in a room : furniture, shoes, clothes, accessories, toys, blankets, decoration, jewels, linen of bed... Products of partially organic quality, partially made in France, small creators and brand recognized.
It is also a space of workshops for child.

Target group

Main target: Parisian bobo with child of 0-10 but globally every person having a present to be made for a child. For the site : demanding parents looking for the quality and the beautiful things to be offered.

Colors, favourites and other requirements

The logo must be readable in n&b but otherwise colors are: black, white, fluorescent pink (magenta) and gold.
A version just with " bouh!" is needed and a version with the baseline "sélection pointue pour parents exigeants" and a declension for the workshops. No bubbles of BD! Authorized stars.

Designer: floufie floufie
design_logo-floufie-eDmPFdnk

floufiefloufie

Choix de deux typographies (une avec empattements assez "stricte", une autre manuscrite plus douce et enfantine) pour représenter le contraste rock/tendre. Utilisation du doré et du noir pour reprendre l'esprit sobre et classe. Utilisation de l'étoile pour symboliser "l'enfant star", le roi de la boutique. Essais de mise en situation pour papeterie et web.

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