It all started with an idea...

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Hi Rapadura, thanks again. Again I like your creativity, but this use of positive + negative complementing each other only works (in my view) when the characters cooperate by nature, like the perfect arrow between E and X in the FedEx logo. In this case, the D does not comfortably accomodate the arrow by its own natural shape. Unless you would know of a font that has a more triangular D, but then the consistency and beauty of/with other characters is likely at stake ... Best regards, Machiel

And this one with the notion of time on the term "SPEED"...

Hi Rapadura, thanks again, the new pictogram is definitely an improvement. Interestingly, another designer came with the same pictogram, only rotated as an arrow head. This time regrettably, I'm not too attracted to the name part, the first is too common, and the digital clock sample (although it shows your creative potential) is slightly too "gimmicky". Best regards, Machiel

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Hi Machiel,

Here's a new proposal of pictogram with the attempt to evoke the idea of growing competence.

Regards,

Rapadura

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Hi Rapadura, thanks for your contributions. My feedback is a bit ambiguous. On the one hand: I actually like them! On the other hand however: not particularly for my servive. The mirrored E has a nice effect, but it should have a meaning in itself to mirror it (which would be the case if I was e.g. a mirror seller, or if I wanted to communicate that I'm unruly). The same goes (to a lesser extent) for the triangle: nice, but not clear what it designates. So, despite interesting work, it is not quite "fit for purpose". Best regards, Machiel