Muscial Micro Brewery Bar/Resto

Start date: 27-06-2017

Ending date: 04-07-2017

Total budget: € 479.00
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PixelRey

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We are hoping to create a national micro beer brand for France based from the heritage of the Seine Musical on the Ile Seguin.
https://www.google.fr/search?q=ile+seguin&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjS2Oemq97UAhXNyRoKHW3XDXAQ_AUICigB&biw=1152&bih=542#tbm=isch&q=ile+seguin+seine+musical

The beer will be brewed in a site of nearly 1000sq meters on three levels. The basement will contain a bar and a nightclub, the ground floor will have a bar/restaurant and a large terrace and the 1st floor will be a dining area with a cocktail (and of course beer) bar.

The brand name and logo needs to be hip and linked to its French base with a musical connotation but also to be easily recognisable for an English speaking person. eg Décibel or Volume or Harmonie...unfortunately these names are taken. Good luck!

Company description


Target group


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Colors, favourites and other requirements


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Designer: Tijmen Bergsma Tijmen Bergsma
logo-tijmen-bergsma-a2viVY1I

Tijmen BergsmaTijmen Bergsma

Your new beer will be called Unplugged! To get a better vision of the use of the logo, I've also added some labels and mockups. I hope you like it!

Ian TuomeyIan Tuomey

Thanks Tijmen. Its funny Unplugged was already a strong candidate for us before we posted our requirements on Brand Supply. Unfortunately we ran tests with French people and they found it difficult to pronounce with the double GG and the sound is ugly! Also unplugged.fr is already reserved! Thanks so much though, brand name wise you are totally on the right track....
Cheers

Tijmen BergsmaTijmen Bergsma

Thanks for your kind words! That's funny indeed! What about the logo? Would I be cool if I keep this design but come up with another name?

Ian TuomeyIan Tuomey

To be honest I think it would be better all in one line, people may get confused and pronoucne each part seperately and think it was maybe 3 words, Something like this http://www.unpluggedeventlighting.com/. Cheers

Tijmen BergsmaTijmen Bergsma

Okay! I thought of the three levels in the building, that's why I made it in three lines. I'll figure something out!

Ian TuomeyIan Tuomey

Clever...maybe too clever ;-)

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