Raise together

Contest holder: RAISETOGETHER
Category: Logo design
Status: Ended
Files: File 1, File 2

GET A DESIGN

Start date: 02-04-2016

Ending date: 07-04-2016

Total budget: € 479.00

Latest design

update

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Design a strong and modern logo for the service my company offers to companies. The logo should communicate authenticity, integrity, it should be universally humorous, and express that there's only love. It should make brand owners want to visit eagerly. I would like to use the Logo for integrated 360 degree marketing campaigns and product launches.
The website that is going to be used is called:

raiseyourbrand.nl

Company description

My company name is Jester Consultancy - spotlighting brands.
The Jester (hofnar/fool) used to mirror the King, and gave him advise on his policy. SHE
used many different methods, such as storytelling, plays, drama and games to
spotlight his message. The Jester realised reflection, and ability to digest.

My name is Esther Willemsen and I am a strategic brand consultant. I am a born dis-coverer, and closer of the bridge to success.

Target group

It is my mission to be an inspired, alive, and light human being that stands with both feet on the ground. I want to help companies to organically live in that same state of being.

==========================================================================
Wake-up the lion in you, and get real!

After a long journey I arrive at the top of the mountain. In the distance I see an oasis. How do I get there?

That night my hope turns into despair. The light of the moon forces me to watch my shadow, and to experience all fears that have been passed on to me generation after generation.

The darkest hour is just before the dawn.

By the time you arrive at your destination, there’s a new future.
You are not your past, so why dwell on it?
The time is NOW.

Author: Esther Willemsen
=========================================================================

Colors, favourites and other requirements

my favorite colour is pink

Designer:

jaydevb

JESTER-2

sorry, it's too busy for my eyes. one of my strengths is that I am a good observer so it's a bit strange that this sun doesn't have eyes.

This contest is finished. Its not possible to reply anymore.

jester

Dear Design Team,

Thanks very much for your participation and creative work so far!

Based on all designs reviewed so far, and some new inspiration I got, I have made the following decisions:

1) The subtitle will become ‘raising brands’ instead of spotlighting brands. Although I like ‘spotlighting brands’ as well, this matches better with the website that I will use which is called: ‘raiseyourbrand.nl’.
2) Since I will use this website name, the prominent term ‘JC’ in the logo does no longer make sense. I still would like to use ‘Jester Consultancy’ in words, because that’s the name of my company and carries the creative angle of the Jester. Raise your brand is that what I’d like to achieve with companies.

For now I’d like to proceed with 2 scenario’s:

Scenario 1: Design of Mosby
a. Pro’s: Jester is mirroring the King, The King’s crown could also be people who are moving/dancing in a circle, it could also be a seesaw (finding balance and/or childgame), it’s easy to understand, accessible design, humorous, dynamic, strong. I also like the font type of Jester Consultancy and its subtitle.
b. Tips for improvement:
i. Experiment with use of colour. Pink is not a necessity. Better to express the following with a colour: Dutch roots, world citizen, energy, both feet on the ground, friendly, open, warm (NOT agressive)
ii. Will the grey font color be readable enough on every communication touchpoint?
iii. Could the design become more integrated, more unified and if possible, even more minimalistic?

Scenario 2: New design based on a variety of nice design elements received from different designers.
- The Concept: Lion with manes looking like a jester.
- Integrated design. Could the lion become part of the name Jester Consultancy so it becomes one logo and not a picture plus words?
- Mimimalistic, clean, professional design (both image and font type) of the ‘JC’ design of LOGOMAN
- Font size: like design of Mosby
- Smiling lion: the lion received from ANA-DESIGN I like the best because of it’s friendly appearance, however I do not like the many, many details in the image. Please keep it simple.
- Jester cap: it has to have bells to differentiate from a normal lion. You may want to experiment with coloured bells like designer TJARDA did, however it should still be professional and not a circus.
- Jester cap: Ideally – in this scenario - it has 4 bells in total. Like THE ONTWERPER
Minimalistic design please, however still recognizable as a jester cap.
- Make sure the design has a strong stand-out.
- Feel free to experiment with colours. Pink is not a necessity. Better to express the following with a colour: Dutch roots, world citizen, energy, both feet on the ground, friendly, open, warm (NOT agressive)
I hope you like it to bring the design concepts to the next level!

Thanks in advance of your contribution. Feel free to raise questions if anything is unclear.

Kind regards,
Esther Willemsen