Re branding thus adaptation of current logo
Contest details:
Silver
- Contest holder: Peter Sanders
- Category: Logo design
- Total budget: € 369.00
- Start date : 07-03-2019 17:26
- Ending date : 09-04-2019 15:20
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 169
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Response rate:
low high
Needs:
psps develops international sales- and distribution networks, for Dutch and foreign SME’s. Our geographical focus is on the UK, Benelux, DACH region and US. Our customer base comprises of private companies as well as public trade- and investment promotion organizations. Our investment services: numerous business development trips since we started in 1999, created an extensive CRM database, helping us to identify Dutch investors (FDI), in commission of foreign regions and countries.
Our 'why"
Success on international markets is all about building meaningful, long lasting human relationships. Understanding how cultures and markets differ, helps us to gain people’s trust. In doing so, short term business results convert into long term success on international markets. This is our clear commitment, to Dutch and international customers, public as well as corporate.
Our pay-off
BUSINESS ABROAD: GET CONNECTED, GAIN TRUST, GENERATE REVENUE
Name change
From:
psps consultants
export & investment services
To:
psps business abroad
international business development
We have used psps for 20 years, the addition 'consultants' is not always regarded positive in some countries. We want more immediate understanding of what it is we do.
Our demands/expectations
The current colours are e02d29 rood, 6c6d6c grijs. We would like to stick to those colours.
We like the combination of word and image logo components. We like the idea of being able to use these components separately.
The image logo (the square or whatever it will turn into) should be recognizable from a distance. We should be able to use it even in small versions (i.e. business cards).
We would like to stick to lower case lettertype
We do not prefer the use of gradients
Would be preferable if the logo can be used on a white as well as a black background
Pls. do not use stock vectors
Pls. be aware that small adjustments are also welcome. In the current image logo (the square) there is a "C" in the middle, which referred to consultants; this is not relevant anymore in the new name.
Company description:
Target group:
Colors, favourites and other requirements
demetriax
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No comments
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No comments
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ReclameNozem says
I think it looks f.king awesome!
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Peter Sanders says :
Clear explanation of the logo. However, we are unsure whether the logo would hold the same value without the explanation. A lot of people would not recognise the two separate elements and instead see it as one.
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demetriax says
Hi, thx for your feedback.
U're right, but what is interesting is also the second reading, the discovery, calling to mind.
Many logos are based on this second reading, for example Carrefour (https://www.creads.fr/app/uploads/sites/1/2016/11/ficwfeawoeovkgdswhvozvjuob8@750x294.jpg), or TGV (http: / /cdn.secouchermoinsbete.fr/medias/images/logo-tgv.jpg).
The logo may also have a less direct shape at first reading but with a background and an smart shape at second reading.
It's what i think :) -
ident Corp Branding says
Mmmm Peter, I think you will find that will 'fill in' (in print) and is blurred (see preview) on screen, at smaller sizes. One of the stipulations in your briefing).
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demetriax says
Mmmmm thanks for tout coment Ident Corps Branding but i do this job for 20 years ago so i know what i do.
Please talk about your projects and not about the other one -
demetriax says
Mmmmm thanks for tout coment Ident Corps Branding but i do this job for 20 years ago so i know what i do.
Please talk about your projects and not about the other one -
Creator says
@ident Corp Branding: why are you reacting on others page? This is not how it should be. Your trying to influence the owner of the contest. Not very chique.
@Demetriax, good work. -
demetriax says
@Creator, thx for your comment, u know i guess "Ident Corp Branding" is a bit young so we have to apologize him ;)
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This contest is finished. Its not possible to reply anymore.
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