Re branding thus adaptation of current logo

GET A DESIGN

Start date: 07-03-2019

Ending date: 09-04-2019

Total budget: € 369.00
Latest design
Book cover
masterbrandy

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Who are we?
psps develops international sales- and distribution networks, for Dutch and foreign SME’s. Our geographical focus is on the UK, Benelux, DACH region and US. Our customer base comprises of private companies as well as public trade- and investment promotion organizations. Our investment services: numerous business development trips since we started in 1999, created an extensive CRM database, helping us to identify Dutch investors (FDI), in commission of foreign regions and countries.

Our 'why"
Success on international markets is all about building meaningful, long lasting human relationships. Understanding how cultures and markets differ, helps us to gain people’s trust. In doing so, short term business results convert into long term success on international markets. This is our clear commitment, to Dutch and international customers, public as well as corporate.

Our pay-off
BUSINESS ABROAD: GET CONNECTED, GAIN TRUST, GENERATE REVENUE

Name change
From:
psps consultants
export & investment services

To:
psps business abroad
international business development

We have used psps for 20 years, the addition 'consultants' is not always regarded positive in some countries. We want more immediate understanding of what it is we do.

Our demands/expectations
The current colours are e02d29 rood, 6c6d6c grijs. We would like to stick to those colours.
We like the combination of word and image logo components. We like the idea of being able to use these components separately.
The image logo (the square or whatever it will turn into) should be recognizable from a distance. We should be able to use it even in small versions (i.e. business cards).
We would like to stick to lower case lettertype
We do not prefer the use of gradients
Would be preferable if the logo can be used on a white as well as a black background
Pls. do not use stock vectors
Pls. be aware that small adjustments are also welcome. In the current image logo (the square) there is a "C" in the middle, which referred to consultants; this is not relevant anymore in the new name.

Company description

Target group

Colors, favourites and other requirements

Designer: ident Corp Branding ident Corp Branding
logo-ident-corp-branding-r3AtccPQ

No comments

Peter SandersPeter Sanders

Thanks. The two circles in the logo look quite similar to the mastercard logo. Not a big fan of the font used for psps.

ident Corp Brandingident Corp Branding

Hi Peter it resembles the mastercard logo in that it has two intersecting circles like a venn diagram. Saying you are "not a big fan of the font" is not useful feedback but displays a level of uncalled truculence that I find quite offenssive. Perhaps you would like to detail what "type faces' (and in what context) you are a big fan of and we could work from there. I would say if you are not getting what you want it is unlikely to be the designers responsibility (we do this day in and day out for thousands of clients, but your own for writing a poor brief and not expressing your needs.

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