Redesign an existing Logo for a travel company!

Start date: 15-02-2021

Ending date: 16-03-2021

Total budget: € 500.00
Latest design
Book cover
Mard Design

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Company description


Target group


Colors, favourites and other requirements


Designer: sophiearnault sophiearnault
logo-sophiearnault-o0YOdFa4

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logo-sophiearnault-7FbSXVk8

sophiearnaultsophiearnault

In this proposal the letters are modern and strong, and the "S" has been specially designed to evoke the symbol of a road trip. This symbol can be used for the company's App.

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logo-sophiearnault-eJafqOpM

sophiearnaultsophiearnault

Logo and App symbol

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logo-sophiearnault-dhGx2WRM

sophiearnaultsophiearnault

For the new design of the brand's logo, we propose a lowercase typeface to provide modernity and proximity. The particularity of the logo is that the point of the "i" of "reisen" joins the "a" of "prima" to form an icon that evokes the world of travel, and that can be used as the company's App symbol for example. The offset arrangement of the 2 words "prima" and "reisen" provides a certain continuity with the current logo.

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