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Redesign an existing Logo for a travel company!
- Contest holder: primareisen
- Category: Logo design
- Status: Ended
- Files: File 1, File 2
Start date: 15-02-2021
Ending date: 16-03-2021
It all started with an idea...
A short, interactive guide helped them discover their design style and clearly captured what they needed.
Brandsupply is a platform where creative professionals and businesses collaborate on unique projects and designs.
Clients looking for a new logo or brand identity describe what they need. Designers can then participate in the project via Brandsupply by submitting one or more designs. In the end, the client chooses the design they like best.
Costs vary depending on the type of project — from €169 for a business or project name to €539 for a complete website. The client decides how much they want to pay for the entire project.



In this proposal the letters are modern and strong, and the "S" has been specially designed to evoke the symbol of a road trip. This symbol can be used for the company's App.

Logo and App symbol

For the new design of the brand's logo, we propose a lowercase typeface to provide modernity and proximity. The particularity of the logo is that the point of the "i" of "reisen" joins the "a" of "prima" to form an icon that evokes the world of travel, and that can be used as the company's App symbol for example. The offset arrangement of the 2 words "prima" and "reisen" provides a certain continuity with the current logo.