Renewed logo travel agency for trips to Poland

Start date: 24-11-2019

Ending date: 08-12-2019

Total budget: € 269.00
Latest design
Book cover
Onyx

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Simonse Tours is celebrating her 20-year anniversary and is looking for an updated, more modern logo.

We feel our logo has become outdated and are looking for a more modern version. Over the years we've established quite some brand equity around our logo so we'd like to keep a similar - but upgraded - look & feel. E.g., using the same color of red or similar typography (with Tours in italic) - whatever is necessary to make the consumer recognise it's still us. The sun in the logo is not so relevant so we'd rather get rid of that part.

The logo will be mainly used on the website (www.simonsetours.nl), on travel vouchers and brochures.

Company description


Simonse Tours is a travel agency specialised in travel to Poland and the Baltics. Our number 1 destination is Krakow (city trip), followed by car trips through the country as well as school/student trips.

Target group


Our current consumer is mostly between 40-70 years old.

Colors, favourites and other requirements


Red is preferred but not essential

Designer: iG design iG design
logo-ig-design-QvZXpFE8

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iG designiG design

In de Poolse kleuren... Klasse reizen!
[images]


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iG designiG design

Kopieergedrag door anderen, helaas...

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logo-ig-design-ldCJ2aVE

iG designiG design

Met de koffer (valies) in de hand op reis met 'Simonse tours'.
Hier is een koffer ontworpen in de bedrijfsnaam (link 'mon' is mijn koffer).
Een valies is een universeel beeld in reizen.

De kleuren zijn perfect aanpasbaar.
Hier is oranje genomen (Nederland) en blauw is de complementaire kleur van oranje. Blauw staat gestaafd in de kleurenpsychologie als 'vertrouwen'.


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logo-ig-design-db3uaBP6

iG designiG design

De kleuren van Polen (bestemming).


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