Surfbikini

Start date: 11-02-2015

Ending date: 25-02-2015

Total budget: € 329.00
Latest design
Book cover
SonjaFilip

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Design a logo (brandname surfbikini and visualisation) for Surfbikini. Brandname and visualization to be used seperate or in combination with pay off "Enable your dream".

To be used off- and online.

To be used in retail/consumer market

Company description


Webshop focussing on womens wear. Main product is surfbikinis, establishing its unique position in the market via functionality. However, the brandname Surfbikini and webshop will extent with other products, eventually capturing a world of traveling, secret spots, endless possibilities and unexpected adventures. All working around the central theme nature.

Related concepts:
Surfing, to explore, back to nature, simple life, nature and inspiration, only today, yoga, healthy living, chasing dreams, simplicity

For your inspiration, these two links visualize the world we want to capture (so please, no logos with bikinis in it, we want to a capture a feeling).
http://www.maderasvillage.com/lookbook/
http://mpora.com/articles/travel-film#KOmBXWv9FICxf3Dg.97

Target group


(Female) life explorers aged 18-35

Colors, favourites and other requirements


Designer: Wilko Wilko
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SurfbikiniSurfbikini

Hi Wilco,
Dank voor je inzending. Moesten even 2 keer kijken. eerste instantiue dachten we: 'dikke vrouw'! Toen we het surfboard herkenden, ontstond er een klik. Strakke onderkant slaat aan. Bovenkant zou nog een slagje nodig hebben. Je hebt in je ontwerp goed uitgedrukt, dat Surfbikini niet staat voor een kledingmerk, maar een beleving.

SurfbikiniSurfbikini

Hi Wilco, txs for your work. Had to look twice. At the first glance we thought: 'fat woman'. Afterwards we recognized the surfboard. Nice combination.Below it's powerfull straight. Above, the figure might need some adjustments. Design expresses well that Surfbikini is no fashionlabel, it's a experience.

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