logo + corporate identity naturopathic practice

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Start date: 01-11-2016

Ending date: 21-11-2016

Total budget: € 150.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

I have a practice (www.gezondzwangerpraktijk.nl) but the current logo and corporate identity doesn't match what I want for my practice. It is too playful and not serieus enough. But what I really like about it, is that it isn't standard for a naturopathic practice. For Gezond Leven Praktijk and Gezond Zwanger Praktijk I'm looking for a logo and corporate identity. This should not be two completely separate projects: logo / corporate identity of Gezond Leven Praktijk is leading and Gezond Zwanger Praktijk is a derivative (eg, a different color) here.

Logo and corporate identity: I want it to be mature, modern, hip and exclusive with a clear link to nature / nutrition / health. The one-to-one consultation, but also balance are important factors.

Company description

In 2017 I will start my naturopathic practice "Healthy Live Practice"(Gezond Leven Praktijk in Dutch). In this practice, I will treat women between 20 and 45 years with physical problems and diseases. I'll do this through one-on-one counseling in three packages: one day personal assistance, a 10-day detox or an 6-months accompaniment. In this intensive packages I am the source of information for these women and they can reach me every day and they do not need to wait for our regular appointments. I want to give them back trust in their bodies and grip on their lives and health. My advice is based on an extensive intake and additional (laboratory) tests and consist of nutrition and supplementation advice, tailored to individual needs. I'll cooperate with general practitioners and specialists, to provide effective complementary care. Since 2015 I have "Healthy Pregnant practice" (Gezond Zwanger Praktijk in Dutch) in which I advised women who have fertility problems. I want to bring my present practice as a trade mark in my new practice Gezond Leven Praktijk.

I work from the vision that each disease / disorder arose from an underlying physical imbalance. I'm going to detect this imbalance and treat it with diet and supplements. Ultimately, this leads to a healthy life (and in the case of fertility problems to a good fertility and thus a pregnancy / child)

Target group

My target audience are women between 20 and 45 years. They have a steady job, a steady income and are at the heart of life. They have a husband and (the desire for) a family. They are very busy (work, home, parenting, friendships), but often have to drop out because of their physical symptoms. This feels like failure for these women. They lose the confidence in their bodies and themselves more and more. They no longer feel like full/real women. They are interested in complementary / alternative medicine. Because of this interest, they know that they have other options besides medication and regular care.

Colors, favourites and other requirements

I'm not looking for a green apple or a wheat stalk as logo, apple green or a female figure in the sky. I love fresh pastel colors (mint, pink, pastel green) and to see them combined with black / white. The logo should be dynamic, but not too many small details (also in small it must be clearly visible). It would be nice if the logo also makes clear that it is one-on-one counseling (eg two faces looking at each other, two figures that fit together) and the exclusive, more luxurious feel.

Designer: MargeDesign MargeDesign
logo_huisstijl-margedesign-gyXmP93A

No comments

GezondZwangerPraktijkGezondZwangerPraktijk

Beste MargeDesign, dit ontwerp spreekt mij niet aan. Dit is het soort logo dat lijkt op wat ik terugzie bij concullega's (de alternatief therapeut). Ik wil juist uitstralen dat ik persoonlijke vraagbaak/coach ben, geen vraag te gek is en ik dag-en-nacht bereikbaar ben voor één-op-één begeleiding. Qua kleurvoering wil ik kleuren die fris, vrolijk en zacht zijn (mint, roze, pastelgroen etc.).Wat wel duidelijk uit dit ontwerp blijkt is dynamiek, die beweging zou ik graag terugzien in een nieuw ontwerp.

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